Senior Brand Executive

Key Responsibilities

1. Execute the local brand-building strategy for Anker's portfolio (Anker, Soundcore, eufy, Nebula), translating global brand guidelines into locally relevant campaigns that drive awareness, consideration and preference.
2. Plan and manage integrated marketing campaigns across digital and offline channels, including product launches, promotions and channel activations with local retail partners.
3. Own local social media and content marketing — develop and publish local-language content, manage communities and optimize engagement and reach across platforms (e.g. Instagram, TikTok, YouTube).
4. Build and manage relationships with local KOLs/influencers and media, planning and executing influencer and PR campaigns.
5. Collaborate with the e-commerce and sales teams to support conversion through brand campaigns, store content and promotional assets.
6. Track brand performance, market trends and competitor activity, providing insights to refine positioning, messaging and campaign effectiveness.

Requirements

1. Experience & Education — 3–5 years of brand marketing, digital marketing or integrated marketing communications experience, ideally in consumer electronics, FMCG or a related industry. Bachelor's degree or above (marketing, communications, business or a related field preferred). Based in, or willing to relocate to, Turkey.
2. Professional Capabilities — Hands-on experience planning and executing integrated campaigns across digital and offline channels; strong social media and content marketing skills; proven experience managing KOL/influencer and PR collaborations; data-driven, able to analyze campaign performance and optimize accordingly; familiarity with local retail and e-commerce promotion.
3. Personal Qualities & Languages — Creative, results-oriented and collaborative, with strong ownership and attention to detail; excellent cross-cultural communication across HQ and local teams. Fluent in Turkish (required) and English (working language with HQ).