Senior Brand Executive

Senior Brand Executive

Rasta | NCR, Hybrid | 3+ years experience | Full-time

Apply: [email protected] | Subject: SBE 2026

Offered CTC:-6-8 LPA

Who We Are

A 14-year-old Creative Shop behind some well-known consumer brands. At Rasta, we build from scratch, from strategy to execution.

The Role

A Senior Brand Executive at Rasta owns the room with clients, with teams, and in presentations. This is a strategy, servicing, and sales role in equal measure.

You'll lead up to 4 brands end-to-end, at the intersection of sharp thinking and strong relationships. If you can connect dots others miss, communicate with conviction, and make clients feel genuinely looked after, this role is for you.

What You'll Do

Strategy

• Execute brand strategy and positioning across your brands
• Drive insight, research, and trend scouting/analysis to inform brand & communication strategy
• Build content and community strategies with a clear point of view
• Develop and pitch new frameworks and fresh thinking, internally and to clients
• Bring innovation to how brands show up and how problems get solved
• Own auditing, reporting, and analysis, turning numbers into actionables
• Lead planning and budgeting conversations with confidence

Relationship Management

• Be the primary point of contact with the client: responsive, reliable, proactive
• Manage projects from brief to delivery without dropping the ball
• Write sharp emails, create crisp decks, and craft clear briefs that move things forward
• Present with conviction; own the room in client calls and reviews
• Stay deeply aligned to client values and show it in the work
• Identify and drive sales: upsell and new opportunities within accounts
• Join new business pitches alongside senior leadership
• Manage influencer and vendor relationships end-to-end
• Own online publishing and maintain a strong screen presence across brand channels

Collaboration & Feature

• Work closely with the Creative Solutions team to shape and elevate output
• Brief teams well so great work actually gets made
• Feature in reels (in-house/for clients)

What We're Looking For

Non-negotiables:

• You think strategically, connecting brand, insight, and culture without being told to
• You present with confidence and clarity, 5-slide deck or boardroom pitch
• Clients trust you, teams respect you
• Strong research instincts: you know what matters and how to frame it
• Accountability over excuses, always
• High standards, low ego. No room for Diva energy

Nice to have:

• Background in psychology, consumer behaviour, or applied research
• Experience in FMCG, food & bev, lifestyle, or D2C
• A portfolio that shows thinking, not just execution

Our Work Culture

• Open with an emphasis on good communication
• 5-day week, 3 days in-office, with local client travel as needed
• Paid OT + comp offs
• A team that takes the work seriously, not themselves

Hiring Process

• Profile shortlist
• L1 Pulse Check Chat (with Brand Lead)
• Assignment
• L2 Technical Interview (with Brand Lead)
• L3 CD Interview

Check us out at rasta.in and on our Instagram to see the kind of work we do.