Senior Brand Manager, Centrum

该职位来源于猎聘 Job Description About the role Role Title: Senior Brand Manager, Centrum Report to：Senior Marketing Manager, Centrum Location： Pudong Qiantan Office, Shanghai, China As a Senior Brand Manager, you will be responsible for the effective deployment of global strategies. You will also provide execution leadership across all areas of marketing to achieve short-term and long-term brand sales and profit objectives. This role will provide YOU the opportunity to lead key activities to progress YOUR career.

These responsibilities include some of the following:

• Lead Centrum Offline segment annual marketing strategy & communication plan, focused on 3-year growth drivers, demonstrating strong leadership of brand centric cross-functional teams
• Accountable for the delivery of annual centrum offline line Profit & Loss (P&L), including sales and profit results, and actively managing budget items
• Manage Centrum Silver brand equity through successful deployment and localization of global toolkits, and develop winning formular for offline channel
• Drive innovation strategy through flawless execution of global innovation vision board
• Support and mentor junior marketing associates on the marketing team
• Manage agency and cross-functional relationships at both local and global levels to deliver breakthrough results, ensuring that the region’s needs are addressed within the global matrix
• Drive superior execution of programs and plans to bring the brand strategies to life, including for media, creative development, and digital programs
• Collaborate with the trade & sales team to drive strong customer engagement and in-store support
• Drive accountability, tracking results on key brand and programs, recommending course correction as necessary based on performance versus Key Performance Indicators Basic Qualifications: We are looking for professionals with these required skills to achieve our goals:
• Bachelor’s degree
• 5 or more years of brand marketing experience in Consumer Products
• Experience delivering insights-based consumer communications and brand share growth
• Experience collaboration with global teams; delivering results in a matrix organization
• Experience in leading people in both project-based and day-to-day situations Preferred Qualifications: If you have the following characteristics, it would be a plus:
• Master’s degree
• Strong financial capabilities and business acumen
• Experience working in a fast paced, entrepreneurial environment
• Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands