Senior Brand Manager

COMPANY OVERVIEW

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.​

At General Mills, the days are fast, fun and rewarding. Purpose matters because we're here to grow, drive value and make food the world loves. Our story is one of people, because people are behind everything we do. So bring it all: your innovative ideas, unique talents and desire for impact. Fuel our success with your hunger for what's next.

As Hong Kong continues to be a key growth market for our business, we are looking for a Senior Brand Manager to drive sustainable growth and strengthen partnerships with our strategic customers. We offer excellent growth opportunity with caring culture and flexible work arrangement.

We offer excellent career development opportunities, a collaborative and caring culture, and flexible work arrangements. Join us and play a key role in shaping the future growth of General Mills in Hong Kong.

Responsibilities:

• Develop and execute comprehensive brand strategies to enhance market awareness for the assigned business unit and project for accelerating business growth.
• Plan and analyze A&CP spending to maximize ROI and effectiveness
• Demonstrated experience in business planning, portfolio management, forecasting, budget management, and driving business performance through cross-functional collaboration.
• Proven experience leading integrated 360 marketing campaigns across ATL, digital, PR, retail activation, and in-store channels.
• Collaborate closely with cross-functional teams to develop and deliver omnichannel initiatives and brand strategies effectively at all levels, including pricing and promotional tactics, pre & prost-campaign evaluation.
• Strong ownership mindset with the ability to lead business initiatives and drive alignment across sales, finance, supply chain, regional/global stakeholders, and agency partners.
• Keep track of marketing intelligence and conduct in-depth market research and analysis to identify market trends and opportunities, translating insights into actionable marketing strategies.
• Collaborate with external business partners such as creative, media, and PR agencies to ensure the alignment of marketing communication strategies.

Requirements:

• Degree or above in Marketing, Business Administration or related discipline
• Minimum 8 years of brand marketing experience, preferably in FMCG, especially food & beverage.
• Proven track record of developing and executing innovative brand strategies to accelerate business growth
• Creativity and strategic thinking, strong analytical skill and numerical sense
• Excellent project management skills, interpersonal and supervisory skills
• Excellent communication skills in both English and Chinese (Cantonese and Mandarin)

Interested parties, please send us your full resume with latest & expected salaries and date of availability by clicking "Apply".

Applicants who would not be invited for interview within 8 weeks may assume their applications unsuccessful. All applications will be retained for a maximum period of 24 months. All information collected will be used for recruitment and selection purpose and treated confidential.

https://www.generalmills.com/

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.