Senior Brand Manager

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Job Location: Inflight Catering Centre 1

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About Us

SATS is Asia's leading provider of food solutions and gateway services. Using innovative food technologies and resilient supply chains, we create tasty, quality food in sustainable ways for airlines, foodservice chains, retailers and institutions. With heartfelt service and advanced technology, we connect people, businesses and communities seamlessly through our comprehensive gateway services for customers such as airlines, cruise lines, freight forwarders, postal services and eCommerce companies.

Fulfilling our purpose to feed and connect communities, SATS delights customers in over 55 locations and 14 countries across the Asia Pacific, UK, and the Middle East. SATS has been listed on the Singapore Exchange since May 2000. For more information, please visit www.sats.com.sg.

Job Description:
About Us

Headquartered in Singapore, SATS Ltd. is one of the world’s largest providers of air cargo handling services and Asia’s leading airline caterer. SATS Gateway Services provides airfreight and ground handling services including passenger services, ramp and baggage handling, aviation security services, aircraft cleaning and aviation laundry. SATS Food Solutions serves airlines and institutions, and operates central kitchens with large-scale food production and distribution capabilities for a wide range of cuisines.

SATS is present in the Asia-Pacific, the Americas, Europe, the Middle East and Africa, powering an interconnected world of trade, travel and taste. Following the acquisition of Worldwide Flight Services (WFS) in 2023, the combined SATS and WFS network operates over 225 stations in 27 countries. These cover trade routes responsible for more than 50% of global air cargo volume. SATS has been listed on the Singapore Exchange since May 2000. For more information, please visit www.sats.com.sg

Why Join Us

At SATS, people are our greatest asset and we build our success on the knowledge, expertise and performance of every contributor, by embracing diversity and uniqueness. As part of our holistic approach and commitment to embracing FAM (Fulfilling, Appreciated, Meaningful) in the workplace, we offer the runway to develop Fulfilling careers that foster your career growth, recognising and Appreciating the strength of talent and capabilities that we continue to build internally; and inspiring and encouraging each other to make Meaningful contributions in the work we do at SATS.

Key Responsibilities

This is a high-impact, strategic role at the heart of SATS’ global transformation. As our Senior Brand Manager, you will be the guardian of the SATS brand, driving how it is expressed consistently across markets while ensuring relevance in diverse regions.

You will work closely with senior leaders and cross-functional teams worldwide to build a strong, cohesive brand that reflects our ambition and supports business growth.

Shape Our Global Brand

Lead the development and evolution of SATS’ global brand strategy, positioning, and architecture

Build and roll out a multi-year brand roadmap across key markets

Define and uphold brand standards, ensuring consistency worldwide

Champion Brand Excellence

Develop and maintain comprehensive brand guidelines across visual identity, messaging, and tone of voice

Partner with internal teams and agencies to deliver high-quality, on-brand creative output

Conduct brand audits and drive continuous improvement

Drive Global Campaigns

Lead end-to-end execution of global brand campaigns aligned to business priorities

Collaborate with regional teams to localise campaigns while preserving brand integrity

Own Brand Platforms & Assets

Manage the SATS Brand Portal and ensure seamless access to brand assets

Enhance user experience and drive adoption across functions and geographies

Leverage Data & Insights

Track brand performance and campaign effectiveness

Translate insights into actionable recommendations to strengthen brand impact

Influence & Collaborate

Act as the central brand authority across Commercial, HR, Legal, Communications, and Digital teams

Engage and influence senior stakeholders to align on brand direction

Key Requirements

Bachelor’s degree in Marketing, Branding, or a related field

Minimum 6 to 8 years of experience in brand management, marketing, or similar roles

Proven experience managing multi-market or global brand initiatives

Strong background in brand strategy, governance, and campaign execution

Experience with digital asset management platforms is a plus

Ability to translate strategy into action with clarity and structure

Strong stakeholder management and influencing skills

Confidence working with senior leadership across regions

A global mindset with sensitivity to cultural nuances

A passion for building brands that make an impact

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