Senior Brand Manager

• In a world where every AI company sounds the same, WRITER is building something different
• We believe a great brand doesn’t just look good
• It earns trust, sharpens conviction, and gives people the confidence to act
• We’re looking for someone who believes that just as deeply as we do
• Reporting into the VP of brand and communications, you’ll drive ownership of the WRITER brand, internal and external, from campaign strategy to the systems that make great brand work scalable
• You’ll help shape how the world sees us, how our employees feel about us, how our product expresses us, and how AI makes all of that more powerful
• If you’re a brand leader who thinks in systems, ships with taste, and is genuinely excited about what agentic AI makes possible for marketing, this is your role
• Brand strategy and campaigns - You’ll lead brand campaign strategy from idea through activation — not just the brief, but the conviction behind it
• You’ll develop concepts worth executing, manage the work end-to-end, and hold the bar for what “on-brand” actually means
• You’ll ensure every campaign builds something cumulative: a brand that people recognize, trust, and root for
• You’ll partner closely with product marketing on integrated go-to-market campaigns, ensuring brand and demand work in lockstep
• The full customer and employee journey - Great brands don’t live in one channel
• You’ll activate WRITER’s brand across the customer journey, and bring the same intentionality to the employee experience
• Onboarding, all-hands, internal comms: the brand lives there too, and you’ll make sure it shows up with the same quality and care
• AI-native brand operations - WRITER brings the power of agentic marketing to the world’s best brands — and we run on our own platform
• You’ll own WRITER’s internal WRITER instance as the operational backbone of our brand: encoding our voice, guidelines, and creative standards into brand skills that the entire company relies on to produce high-quality, on-brand work at scale
• You’ll build and maintain the skill library that makes WRITER employees faster, sharper, and more consistent — without losing what makes us distinctively us
• You’ll partner with product and engineering to translate that front-line experience into product insights, acting as an in-house advisor to make WRITER stronger for brand leaders everywhere
• Brand in the product - WRITER’s biggest brand touchpoint is the product itself
• You’ll work with product and design to ensure our brand identity is felt inside the platform: in the copy, the experience, the moments that tell customers they’re working with something built with genuine craft and conviction
• Agency management - You’ll be WRITER’s day-to-day lead for our brand agency — setting the brief, driving the relationship, and making sure partners deliver work that actually moves us forward, giving them a clear point of view to work from
• Measurement and brand intelligence - What doesn’t get measured doesn’t get protected
• You’ll define and own the metrics that matter — brand awareness, perception, campaign performance, pipeline influence — and use those signals to continuously sharpen strategy
• You’ll conduct ongoing competitive and market research to keep WRITER’s brand ahead of the conversation, not just part of it
• Brand Central: the system behind the brand - You’ll build and own WRITER’s brand repository, creating a single, scalable source of truth for assets, guidelines, templates, and toolkits
• Working hand-in-hand with the creative team, you’ll turn our brand into something the whole company can activate confidently without compromising consistency
• You’ll also champion brand adoption across the organization, running enablement that makes internal teams genuine brand ambassadors

Benefits

• Health: Selection of employer-covered medical plans, plus dental, vision, life insurance, and FSA.
• Family-friendly: Competitive parental leave policy, working parents can truly own their schedules.
• Hybrid culture: We’re built around a mix of in office collaboration and remote work when needed.
• Finance: Company stock options, plus a 401k plan with employer contributions.
• Growth: Learning and development stipend and generous PTO.
• SF/NY/London office space: Three beautiful sunny offices in three incredibly exciting cities.- You’re genuinely excited about agentic AI and its role in brand, and you bring a real point of view. You understand how AI can encode brand standards, scale creative output, and protect consistency without flattening distinctiveness. Ideally, you’ve worked with AI tools in a brand context and have opinions about what works and what doesn’t
• You’ve managed agencies well, which means you’ve written briefs that are actually useful and given feedback that makes work better instead of blander
• You’ve owned the strategy and the execution. You know the difference between a brand that looks good and a brand that creates belief, and you’ve built the latter
• You’ve built brand systems that scale — asset libraries, guidelines, repositories, brand skills or AI-powered toolkits — that genuinely help teams create on-brand work instead of just paying lip service to the guidelines
• You communicate with precision and confidence. You can write a sharp brief, present a campaign with conviction, and tell a stakeholder why brand investment matters without resorting to platitudes
• You operate with low ego and high standards. You know how to build shared ownership and bring people along, because brand only works when the whole company believes in it
• You’ve worked in or alongside product teams, and you understand how brand translates into product experiences. You’ve fought those fights and know how to win them
• You’ve spent 7+ years building brands that stand for something, ideally at a high-growth B2B technology company where brand was a strategic imperative
• You’re fluent in brand metrics. You know how to measure what matters, connect brand performance to business outcomes, and use data to defend and evolve strategy