Senior Brand Manager

Founded in 1987, Hayat operates in the fast-moving consumer goods (FMCG) sector, serving millions of consumers globally with 16 powerful brands. Hayat’s portfolio includes Molfix and Bebem Natural in baby care; Molped in feminine care; Joly , Evony , and Goodcare in personal healthcare; Bingo , Gleen , Test , and Has in home care; Papia , Familia , Teno , and Focus in tissue paper; and Sholk in pet care. As the 4th largest branded diaper manufacturer in the world and the leading tissue producer in the Middle East, Eastern Europe, and Africa, Hayat employs over 10.000 people across its operations.

Hayat operates 21 production facilities in 8 countries , including Turkey, Egypt, Iran, Algeria, Russia, Nigeria, Pakistan, and Vietnam, and manages sales and distribution companies in Morocco, Bulgaria, Kenya, Thailand, and Malaysia. With its global operations structured under three main regions Eurasia & Americas, Middle East & Africa, and Asia Pacific Hayat reaches over 100 countries across 5 continents, bringing its brands into millions of homes worldwide.

We are currently seeking a talented “Senior Brand Manager ” to join our dynamic “Global Marketing ” team. Based in “HQ, Istanbul ” this role will contribute to transformative projects under the Consumer Group. If you want to be part of a diverse and vibrant community where your ideas can shape the future of the FMCG industry and your contributions can create a lasting global impact, then Hayat is waiting for you!

Qualifications

• Bachelor's degree, preferably master's degree in Marketing/Brand Management
• Min. 6 years of brand management experience in FMCG companies
• Fluency in English, both written and spoken
• Advanced presentation, communication and interpersonal skills, alongside creativity, strategic thinking and analytical point of view

Job Description

• Analyzing the insights and perceptions of consumer
• Defining the features of the market by conducting market research
• Setting the strategies and being responsible for planning and delivering short – long term brand and product strategies
• Implementing strategies alongside positioning and pricing to different countries and following the similar steps in the new market entry process
• Coordinating the advertising strategies and campaigns, launch materials like demos and key visuals for different markets
• Tracking the global competition, campaigns, launches and analyzing the trends continuously
• Freshing up the consumer research on product performance and brand image
• Preparing reports

What We Offer You

• Private Health Insurance
• Employee Shuttle Service
• Meal Voucher / Canteen
• Monthly Employee Support Package (Assortment of Hayat Products or Food Package)
• Monthly Internet Allowance
• Baby Diaper Support (For Children Up to 4 Years Old) and Diaper Support for 1st Degree Relatives of Employees)
• 3 Days of Administrative Paid Leave Per Year
• Heating and Eid Allowance Once a Year

Award & Recognition Programs

• FLEX: Flexible Benefits Program
• Wezone: Rewards and Recognition Program
• Seniority Award Support
• Heltia: Employee Assistance Program

At Hayat, we conduct fair and inclusive hiring processes. We do not tolerate prejudice or discrimination based on language, religion, ethnicity, race, age or gender. Our recruitment process is solely based on the alignment with the job description, measurable and objective assessments, and competency-based interviews.

Get to know us

Please visit us at the following addresses for any information you need:

https://www.hayat.com/en-tr/

https://www.instagram.com/hayatkimya/

Clarification Text for Employee Candidate : https://www.hayat.com/aydinlatma-metni/aydinlatma-metni.htm