Senior Brand Manager

该职位来源于猎聘 Role Overview We are looking for a highly capable Brand Manager to lead SABON’s brand strategy and communication in the China market. This role owns the end to end brand building process — from interpreting global brand guidelines to independently developing local brand book adaptations, product storytelling, key selling points, and full funnel campaigns tailored for Chinese consumers. You will work closely with the China GM and cross functional teams (EC, BD, Supply Chain). This is a crucial role for scaling SABON’s China presence and shaping its local brand equity. ________________________________________ Key Responsibilities Brand Strategy & Localization

• Localize the global brand book and develop China specific brand narratives, communication frameworks, and visual guidelines.
• Define product positioning and messaging for all hero products and new launches, crafting compelling selling points for the China market.
• Conduct market, consumer, and competitor insights to inform brand storytelling and channel specific content direction. Campaign Development & Execution
• Lead annual & seasonal brand planning, including hero campaigns, festival activations, influencer collaborations, and cross channel storytelling.
• Upgrade from “always on” content to integrated brand campaigns that drive awareness, desirability, and conversion across major platforms (Tmall, Douyin, Xiaohongshu, WeChat, Dazhongdianpin).
• Localise global offline VM campaigns and assets for offline retail stores and develop campaigns that drive buzz and traffic to store. Wok closly with offline retail team to ensure excellent execution.
• Partner with Distributor EC marketing and social teams to develop creative assets and ensure brand consistency across all touchpoints. Cross Functional Collaboration
• Work hand in hand with the China GM to align brand priorities with commercial goals.
• Collaborate with offline retail team to ensure store marketing needs are met in a timely manner
• Collaborate with Distributor’s EC, Wholesale, and Supply Chain teams to ensure consistent brand deployment across operations.
• Coordinate with Distributor’s central marketing leadership (who oversees multiple brands) to secure shared resources and align best practices.
• Collaborate with global marketing, product, compliance teams on new product launches and campaigns and localization Product Launch & Portfolio Support
• Own the GTM process for new launches: from key selling points creation to seeding strategy, campaign rollout, and performance review.
• Ensure successful coordination with global teams on product information, assets, and approvals. Performance Optimization
• Track and report brand health metrics, category trends, and campaign effectiveness; recommend data driven improvements.
• Propose, manage and execute marketing budgets efficiently with a growth and ROI mindset. ________________________________________ Requirements
• 5+ years working experience in brand management or marketing, preferably within personal care, beauty, body care, or fragrance categories.
• Strong experience crafting local brand stories, product messaging, and hero product narratives.
• Experience with offline retail or offline events
• Proven capability in planning & executing integrated brand campaigns in China.
• Excellent command of English (written & spoken), comfortable working independently with global teams. French is a plus
• Strong cross functional collaboration skills and ability to influence without authority.
• Entrepreneurial, proactive, and comfortable working in a lean but fast growing team environment.
• Experience in a high growth, digital driven brand with a strong e commerce footprint is a plus.