Senior Brand Manager

We are looking for an accomplished marketing professional to take ownership of brand growth and performance in a fast-paced environment. The ideal candidate will combine strategic thinking with strong commercial awareness, consumer understanding and hands-on execution capabilities.

Working closely with multiple stakeholders, this position will shape brand direction, turn market insights into growth opportunities and lead marketing initiatives from initial planning through implementation.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Industrial Engineering or a related discipline.
• At least 7 years of experience in brand or marketing management.
• Hands-on experience in developing and executing ATL campaigns, including the end-to-end management of advertising film production.
• Proven experience in managing the entire product lifecycle, from consumer insight and concept development to launch and post-launch performance tracking.
• Strong understanding of brand positioning, portfolio management and integrated marketing communications.
• Ability to interpret consumer, category and market data and translate insights into clear business actions.
• Strong commercial and financial acumen, including experience in budget management and profitability analysis.
• A creative and curious mindset, with the ability to develop distinctive brand ideas and turn them into impactful consumer experiences.
• Strong stakeholder management, communication, presentation and influencing skills.
• Professional proficiency in written and spoken English.
• Willingness to travel based on business requirements.

Key Responsibilities

• Shape the brand’s strategic direction by evaluating consumer needs, category developments, competitor activity and commercial priorities.
• Build annual brand roadmaps and define the key initiatives required to achieve growth objectives.
• Design and deliver integrated communication programmes across offline, digital and social channels.
• Turn consumer and market insights into new campaigns, product ideas and portfolio development opportunities.
• Oversee marketing investments and assess initiatives from a cost, feasibility and profitability perspective.
• Follow brand and category performance through relevant commercial indicators and take corrective action when needed.
• Coordinate the development and market introduction of new products, ensuring alignment throughout the process.
• Guide creative, media and activation partners from briefing through final delivery.
• Work collaboratively with commercial, financial and operational stakeholders to ensure effective execution of brand plans.
• Evaluate campaign results and use key learnings to improve future activities.
• Prepare business reviews, performance updates and strategic recommendations for senior stakeholders.
• Monitor changing consumer behaviours and market dynamics to identify emerging risks and opportunities.