Senior Brand Manager

We're looking for a Senior Brand Manager to be the day-to-day steward of how our brand shows up in the world. Reporting into our VP of Brand, this role supports go-to-market for campaigns and product launches, and turns consumer understanding into activations that drive results.

Our business is primarily DTC, but you'll work omnichannel—partnering with channel leads across DTC, Amazon, and retail, plus social, events, and partnerships—to keep our brand consistent and distinctive everywhere consumers meet us. You'll need to think both strategically and creatively, and be comfortable moving at start-up speed.

What You'll Do

• Develop GTM for launches, from positioning to full-funnel messaging and integrated campaigns
• Build brand plans in partnership with creative, channel, social, events, and partnerships teams
• Translate consumer insights into activations that drive awareness, trial, and loyalty
• Tailor content to each channel (DTC, Amazon, retail) while maintaining cohesion
• Extend the brand into culturally relevant moments through social and events
• Support product partnerships that drive affinity, acquisition, and retention
• Report performance, learnings, and priorities to cross-functional partners
• Use KPI data and performance metrics to sharpen the approach over time

Requirements

• 6+ years in brand management or an equivalent marketing role, ideally in CPG
• Track record building integrated brand plans with cross-functional partners
• Experience in a DTC-first business with omnichannel exposure (Amazon, retail)
• Demonstrated ability to turn consumer insights into marketing that resonates
• Strong project management—multiple workstreams, tight timelines, high accuracy
• Clear communicator and collaborator who solves problems independently and in teams
• A self-starter who takes ownership and thrives in a fast-paced, scrappy environment
• Impeccable taste and a savvy for cultural nuance and scroll-stopping storytelling

Benefits Health, Vision, and Dental Insurance Everyday Dose offers comprehensive medical, vision, dental, and prescription plan coverage for all team members working 32+ hours per week. Eligibility begins on the first of the month following your start date, and we cover 75% of employee premiums.

401K Match Starting on the first day of your fourth month with the company, you are eligible to participate in our company-sponsored 401(k) plan. The company offers a match of up to 80% of your contributions, capped at 5% of your salary.

Flexible Wellness Credits At Everyday Dose, we prioritize your health and well-being. To support you, we provide salaried employees a $500 monthly wellness credit through JOON, which can be used for a variety of health and wellness-related services.

Helpr Support for Families At Everyday Dose, we know that supporting our team means supporting their families too. That's why we partner with Helpr — a modern backup childcare and family support platform that gives employees access to vetted, reliable caregivers. Helpr is here to make sure our team has trusted childcare support when they need it most — at home and at work.