Senior Brand Manager

Key Responsibilities

• Develop and execute brand strategies, annual marketing plans, and campaigns to drive sales growth and market share.
• Lead the overall management and performance of nutrition brands across relevant consumer segments.
• Plan and manage marketing budgets, ensuring effective allocation of resources and return on investment.
• Drive new product development, product launches, and portfolio expansion initiatives.
• Analyse market trends, consumer insights, competitor activities, and brand performance to identify growth opportunities.
• Lead integrated marketing campaigns across digital, traditional, trade, and consumer engagement channels.
• Collaborate with Sales, Trade Marketing, Supply Chain, and other stakeholders to ensure successful execution of business plans.
• Manage external agencies, vendors, and strategic business partners.
• Monitor brand profitability, sales performance, and marketing effectiveness.
• Lead, coach, and develop the brand marketing team to achieve business objectives.

Job Requirements

• Bachelor's Degree in Marketing, Business Administration, or a related discipline.
• Minimum 7–10 years of relevant experience in brand management or marketing, with proven experience in a managerial role.
• Experience in the FMCG, nutrition, food, or consumer healthcare industry is highly preferred.
• Strong understanding of brand strategy, consumer marketing, product development, and portfolio management.
• Proven track record in driving brand growth, product launches, and successful marketing campaigns.
• Strong commercial acumen, analytical thinking, and budget management skills.
• Excellent leadership, communication, presentation, and stakeholder management skills.
• Ability to work strategically while remaining hands-on in execution.