Senior Business Analyst

EaseBridge is a shared services company based in Kuala Lumpur, Malaysia, dedicated to supporting fast-growing businesses by providing streamlined and reliable back-office services. As part of our recruitment support function, we are currently hiring for one of our clients for the following position:

Position: Senior Business Analyst

Role Summary

We’re looking for a Senior Business Analyst with strong product instincts to help shape what we build and why. You’ll work at the intersection of business goals, user needs, and technical constraints — translating vision into actionable, high-impact features. This role requires someone who can think strategically, communicate clearly, and drive clarity in fast-paced environments.

Responsibilities

• Partner with product owners and stakeholders to shape product vision and define measurable outcomes
• Lead discovery sessions, user interviews, and competitive research to uncover real user needs and pain points
• Translate product ideas into detailed user stories, functional requirements, and success criteria
• Collaborate closely with UI/UX designers to ensure a seamless user experience from concept to delivery
• Define and prioritize product features in the backlog in alignment with business goals
• Facilitate sprint planning, story grooming, and cross-team communication throughout the development lifecycle
• Work with QA and developers to ensure delivery meets both functional and user expectations
• Monitor product performance post-launch and gather user feedback to guide future iterations

Requirements

• 5+ years of experience in business analysis or product management in software development
• A strategic thinker with strong analytical and problem-solving skills
• Proven experience translating complex business needs into clear, actionable requirements
• Comfortable working directly with stakeholders, designers, and engineers to drive delivery
• Deep familiarity with Agile/Scrum practices and tools like JIRA, Confluence, and Figma
• Excellent written and verbal communication skills; able to clearly articulate the 'why' behind every feature

Bonus Points

• Hands-on experience in product discovery, A/B testing, or usability testing
• Experience in roadmap planning or product lifecycle management
• Familiarity with analytics tools (e.g. GA, Mixpanel, Amplitude)
• Background in digital platforms, SaaS, or consumer apps