Senior Business Development Executive

About us

We are a Singaporean organization that supports local bakeries by sourcing affordable, high-quality ingredients and providing resources for growth. Guided by our “Wheat” logo, a symbol of our commitment to quality, we supply essential baking products to home bakers and businesses across Singapore.

The role

This is a hybrid role. You will spend most of your time on business development, finding and winning new business. You will also support area operations, helping our operation run smoothly and consistently.

Business development responsibilities

Identify and pursue new sales channels, partners and corporate clients (gifting, events, catering, retail and F&B partnerships, wholesale)

Prepare proposals, quotations and pitches, and negotiate terms

Manage key accounts, including repeat orders and festive-season campaigns

Track the sales pipeline, market trends and competitor activity, and report monthly

Work with Marketing on promotions, collaterals and seasonal launches

Represent the brand at tastings, trade events and partner meetings

Area operations responsibilities

Visit regularly to check service standards, product quality, display and cleanliness

Make sure SOPs are followed, food safety and hygiene requirements

Support on daily sales performance, stock levels and ordering

Coordinate manpower, rostering and shift cover with teams and HR

Follow up on customer feedback and operational issues

Requirements

Diploma or degree in Business, Marketing, Hospitality or a related field

2–4 years of experience in business development, B2B sales, preferably in F&B, bakery or retail

Strong communication, negotiation and people management skills

Self-driven, organised and able to balance sales targets with day-to-day operations

Proficient in Microsoft Office; CRM or POS experience is a plus

Willing to travel between outlets and work weekends, public holidays and event days