Senior Business Development Manager

Overview Hexagon’s Agriculture division is seeking a Business Development Manager to drive growth of its agriculture solutions portfolio across the Asia market, with a primary focus on Japan. The core mission of this role is to secure new customers and build a healthy, well-qualified sales pipeline. Working closely with marketing, sales, and channel partners, the Business Development Manager will identify and pursue new business opportunities, convert qualified leads, and continue managing secured accounts. The Business Development Manager will also provide market insights into Marketing and Engineering to help shape the product roadmap.

This high-visibility, high-impact role sits at the intersection of technical depth and commercial execution. The ideal candidate is a proactive communicator who excels in front of customers, is passionate about precision and agriculture, and is eager to help shape the next wave of innovation in agriculture.

Responsibilities

• Prospect, qualify, and win new customers in Japan and across northern Asia while building a healthy pipeline aligned to growth targets.
• Proactively identify growth opportunities and emerging use cases by staying close to customers and market needs across key agricultural segments.
• Manage customer relationships and grow sales across northern Asia.
• Develop tailored sales materials , including presentations, pitch decks, RFI/RFQ responses, and executive communications.
• Maintain accurate CRM records and a reliable view of customer engagements, pipeline, and secured-account growth.
• Share structured market and product feedback with Marketing, Engineering, and internal teams to inform roadmap, sales strategy, and technical content.
• Compile a quarterly forecast and regularly track and report on performance to quarterly targets

Hexagon is a global company with locations around the world. This position is home-based and can be located anywhere in Japan or South Korea, with proximity to a major international airport preferred.

Qualifications MUST-HAVE QUALIFICATIONS

• Bachelor’s degree in a technical field or equivalent hands-on technical experience.
• 10+ years in technical sales, field applications, market development, or other customer-facing technical role.
• Extensive agriculture experience across rice paddy, small-plot vegetable, orchard, or specialty crop systems common in Japan and Northern Asia, ideally with channel or distribution exposure.
• Working knowledge of autonomy-enabling technologies such as GNSS/INS, ROS, CAN bus, machine vision, or perception systems.
• Strong customer-facing communication skills, including technical training, product demos, and executive presentations.
• Fluent in Japanese and English, strong self-management skills, ability to travel up to 50%, and proficiency with Microsoft 365 and CRM tools.

NICE-TO-HAVE

• Familiarity with product lifecycle feedback processes and collaboration with product management teams.
• Additional Asian language skills (Korean, Mandarin, Thai, or Vietnamese particularly valued).
• Experience with utilizing or integrating precision farming technology on agricultural equipment.

KEY SUCCESS FACTORS

• Goal-oriented and results driven — you set targets and hold yourself accountable.
• Technically credible and commercially savvy — you can move fluidly between engineering discussions and business conversations.
• Organized and detail-oriented, capable of managing multiple customer engagements simultaneously.
• A genuine relationship builder who earns customer trust through expertise and follow-through.
• Proactive in surfacing market intelligence and sharing it constructively across internal teams.
• Energetic and resilient — comfortable with the ambiguity of a new product launch.