Senior Business Development Manager – Strategic Closures

About Pulp Strategy

Pulp Strategy is a full-stack digital agency delivering transformative growth at the intersection of strategy, creative, MarTech, and technology. With a robust inbound pipeline, IP-driven offerings like NeuroRank and Channel Command, and marquee clients across industries, we are in a high-velocity growth phase.

We are seeking a Senior Business Development Manager who can drive mid-to-bottom-funnel closures. If you understand digital and creative services, can frame value, manage stakeholders, and move aligned leads toward final decision, this role is built for you.

Role Objective

To take ownership of high-intent inbound leads across strategy, creative, social, and technology services, moving them from proposal to decision with speed, clarity, and confidence. You will not generate leads; you will convert them.

Key Responsibilities

Pipeline Ownership & Conversion

• Own Pre + post-pitch and proposal-stage leads

• Drive qualified prospects to commercial decision in 2–3 weeks

• Track lead health and maintain pipeline movement in CRM

Strategic Follow-Up Execution

• Build insight-driven follow-up flows (value drops, use cases, competitor risk)

• Build and maintain automation discipline in pipe nurturing

• Leverage case studies, ROI narratives, and proposal teasers

• Pre-align budget and stakeholder expectations before final closure call

Stakeholder Navigation

• Engage with CMOs, Marketing Heads, Product Leads, and Brand Teams

• Identify blockers, objections, and authority gaps early

• Know when to escalate, when to nudge, and when to close

Closure Confidence

• Work closely with the Founder for final-stage conversions

• Own conversion outcomes: not just follow-ups, but revenue movement

• Maintain momentum post-proposal; never let high-quality leads drift

Candidate Profile

• 6–9 years in BD, consultative sales, or inside sales for digital/creative/tech services

• Proven record closing projects/retainers worth ₹20L–₹90L+

• Excellent written and verbal communication; strong commercial framing

• Comfortable managing multi-stakeholder enterprise conversations

• Operates with urgency and ownership, not just effort

• Structured with follow-ups, CRM, and reporting

• Not afraid to pick up the phone, challenge objections, or ask for the decision

Performance Metrics

• Pipeline-to-close ratio (target: 10–15%)

Average closure time per proposal (target:

• 21 days)

• Revenue influenced and owned per quarter

• Quality and velocity of lead movement in CRM

Compensation Structure

Component

Value

Fixed CTC

PA

Incentive

% of closed revenue

Bonus

Per /quarter for ₹2.5 Cr+ closed

Support

CRM, AI tools (Yukti), full marketing & strategy team alignment