Senior Business Development Officer

About the Company
Positive Exposure is a multidiscipline consulting company focused on Philippine Tourism. Major projects range from tourism development planning, branding, product development, partnerships and digitalization. Our digitalization initiative transformed into a proprietary tourism digital platform-LovePH.

Love PH is the company’s banner product which is scheduled to be launched in Q12026. In collaboration with the Department of Tourism, we have designed a seamless and multifunctional online travel agency where visitors to and in the Philippines can plan, book and pay for their travel needs in one single app.

This core product of Positive Exposure aims to revolutionize and transform the tourism industry through its unique and customized features. 

The Senior Business Development Officer - Tourism Partnerships & Merchant Success is responsible for expanding and strengthening the tourism ecosystem of Positive Exposure Philippines, Inc. (PEP) through the acquisition, onboarding, activation, and long-term success of merchants and tourism stakeholders within the LOVEPH (Localized Online Visitor Ecosystem Philippines) platform.

The role serves as the primary relationship manager for partner establishments, ensuring that merchants maximize the commercial benefits of the platform through proper onboarding, digital commerce adoption, marketing participation, and continuous business growth.

1. Business Development & Partnership Acquisition

• Identify, engage, and secure new tourism and travel-related merchant partners.
• Build strong relationships with hotels, resorts, restaurants, attractions, tour operators, transport providers, wellness establishments, retail merchants, MICE providers, community tourism enterprises, and other tourism stakeholders.
• Conduct business presentations, product demonstrations, and partnership negotiations.
• Meet monthly merchant acquisition and revenue targets.
• Assist in preparing partnership proposals, agreements, and onboarding documentation.

2. Merchant Onboarding & Activation

• Guide merchants throughout the complete onboarding process.
• Ensure accurate completion of merchant registration and compliance requirements.
• Assist merchants in uploading company profiles, products, pricing, availability, promotions, and digital assets.
• Coordinate with the Product and Technical Team regarding merchant integration requirements.
• Verify merchant readiness prior to commercial activation.

3. Merchant Success & Platform Utilization

• Educate merchants on effective use of the LOVEPH Merchant Dashboard.
• Conduct orientations, online demonstrations, and training sessions.
• Monitor merchant activity and encourage regular platform utilization.
• Assist merchants in optimizing listings to improve visibility and sales.
• Recommend platform features and digital tools that improve business performance.

4. Marketing & Promotional Coordination

• Coordinate with the PEP Marketing Team in planning and executing promotional campaigns.
• Encourage merchant participation in seasonal campaigns, destination promotions, and national tourism initiatives.
• Gather promotional offers, discounts, packages, vouchers, and exclusive deals for publication on the platform.
• Coordinate production of marketing materials including images, videos, promotional descriptions, and campaign content.
• Assist in organizing tourism events, product launches, roadshows, webinars, familiarization trips, and promotional activities.

5. Account Management

• Serve as the primary relationship manager for assigned merchant accounts.
• Maintain regular communication with merchants.
• Address operational concerns promptly.
• Coordinate with Technical Support regarding platform issues.
• Ensure high merchant satisfaction and retention.

6. Sales Growth & Revenue Development

• Help merchants increase bookings and online sales through platform features.
• Identify opportunities for cross-selling, bundled offers, premium listings, sponsorships, advertising placements, and strategic campaigns.
• Recommend initiatives that improve merchant revenue and customer engagement.
• Monitor merchant sales performance and recommend growth strategies.

7. Tourism Industry Engagement

• Develop relationships with Local Government Units (LGUs), tourism offices, tourism associations, chambers of commerce, hotels, travel agencies, destination management organizations, and other industry stakeholders.
• Participate in tourism forums, exhibitions, conferences, networking activities, and industry meetings.
• Promote the adoption of digital tourism solutions developed by PEP.

8. Monitoring, Reporting & Analytics

• Prepare periodic reports covering:

  • Merchant acquisition
  • Merchant activation
  • Platform utilization
  • Promotional campaign participation
  • Sales performance
  • Revenue opportunities
  • Merchant concerns and resolutions

• Maintain an updated CRM database of all assigned accounts.

• Track business development KPIs and submit regular progress reports to management.

9. Internal Coordination

• Work closely with Product Development regarding merchant enhancement requests.
• Coordinate with Operations for merchant support.
• Collaborate with Marketing on campaign execution.
• Coordinate with Finance regarding billing, collections, and merchant settlement concerns.
• Support Legal and Compliance in completing partnership documentation.

Qualifications

• Bachelor's Degree in Business Administration, Marketing, Tourism Management, Hospitality Management, Entrepreneurship, or a related field.
• At least 4-5 years of experience in business development, account management, tourism, hospitality, travel technology, or digital commerce.
• Experience working with hotels, tourism organizations, travel agencies, destinations, or hospitality businesses is highly preferred.
• Strong presentation, negotiation, communication, and relationship management skills.
• Knowledge of Philippine tourism industry operations and destination marketing is an advantage.
• Familiarity with e-commerce platforms, booking systems, CRM tools, and digital marketing is preferred.
• Excellent project coordination and organizational skills.
• Willing to travel extensively throughout the Philippines.
• With track record in tourism industry

Core Competencies

• Business Development
• Merchant Success Management
• Tourism Industry Knowledge
• Strategic Partnerships
• Sales & Negotiation
• Digital Commerce
• Customer Relationship Management
• Marketing Coordination
• Project Management
• Problem Solving
• Communication & Presentation
• Data Analysis
• Stakeholder Management

Key Performance Indicators (KPIs)

• Merchant acquisition targets achieved
• Merchant onboarding completion rate
• Merchant activation rate
• Merchant retention rate
• Platform utilization by merchants
• Sales and booking growth of assigned accounts
• Participation rate in promotional campaigns
• Merchant satisfaction rating
• Revenue contribution from managed accounts
• Timeliness of reports and account servicing

Authority

The Senior Business Development Officer is authorized to:

• Represent Positive Exposure Philippines, Inc. in merchant and tourism partnership meetings.
• Recommend partnership opportunities and commercial initiatives.
• Coordinate directly with internal departments for merchant support and implementation.
• Recommend promotional campaigns, merchant incentives, and platform improvements, subject to management approval.

Success Profile

An effective Senior Business Development Officer is a proactive relationship builder who combines strong commercial acumen with a passion for tourism development. The role is expected to drive merchant growth, increase platform adoption, strengthen industry partnerships, and help position LOVEPH as the leading digital tourism ecosystem in the Philippines by ensuring that every merchant fully benefits from the products, services, and marketing initiatives of Positive Exposure Philippines, Inc.