Senior Campaign Analyst

Ko Mātou – About Us Kia Hanga I Te Ao, E Ora Ai, E Tupu Ai, Te Tangata Me Te Kainga. At ANZ, we’re shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.

Mō Te Tūranga - About The Role As a Senior Campaign Analyst within ANZ's Personalisation Team, you'll help shape how we connect with customers through data-driven, personalised experiences. Using advanced analytics, customer insights, and behavioural modelling, you'll uncover opportunities to improve customer engagement and influence marketing strategies across multiple communication channels.

You'll partner with stakeholders across the business to translate complex data into actionable insights, develop measurement, and optimise customer journeys. This is an exciting opportunity to solve complex problems, influence decision-making, and make a meaningful impact on both customer outcomes and business performance.

Role Type: Permanent, full time

Role Location: Auckland

Ka aha tō rā e kite ai? - What will your day look like? As a Senior Campaign Analyst, you will:

• Use customer, behavioural and campaign data to proactively uncover insights and identify opportunities to improve customer engagement and business outcomes while managing potential risk.
• Develop and refine audience strategies, propensity models, triggers and measurement frameworks that support personalised customer communications.
• Partner with stakeholders across Marketing, Analytics and the business to translate complex data into clear recommendations and actionable decisions.
• Monitor, analyse and report on campaign performance, proactively providing insights that drive ongoing optimisation and enhance customer experiences.
• Actively coach and support other analysts while contributing to the continuous improvement of analytical tools, processes and best practices.

Ōu Pūkenga? - What will you bring? To be successful in this role, you'll ideally bring:

• Strong SQL and/or SAS expertise, with the ability to analyse large and complex datasets to uncover insights and support data-driven marketing decisions.
• Proven experience using customer and behavioural data to build, optimise and measure targeted campaigns and customer engagement strategies.
• A highly analytical mindset, with the ability to turn complex data into meaningful insights, recommendations and actions that improve customer and business outcomes.
• Excellent communication and stakeholder management skills, with the ability to translate technical information into clear, actionable messages for marketing and business audiences.
• A collaborative approach and a passion for partnering with marketers and cross-functional teams to deliver effective, customer-focused campaigns.
• Curiosity, proactiveness, with attention to detail and strong problem-solving skills. Balancing technical expertise with strong interpersonal and influencing capabilities.

You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you.

He aha te take e uru ai koe ki a mātou? - So, why join us? From the moment you join ANZ, you'll be part of a work whānau striving towards a common purpose: shaping a world where communities thrive.

But it's not just our customers who'll feel your impact. You'll feel it too. Because at ANZ, you'll have the resources, opportunities, and community you need to take the next big step in your career.

We're a diverse community at ANZ in different roles, different locations, doing different things. That's why we have a range of flexible working arrangements, so our people can 'make work, work for them'. We also provide a range of benefits including access to wellbeing services and discounts on selected products and services from ANZ and more.

At ANZ you'll be part of an organisation where the different backgrounds, perspectives and life experiences of our people are celebrated. That's because we're committed to building a workplace that reflects the diversity of Aotearoa New Zealand's communities and this is one of the reasons that has inspired us to develop a multi-year Te Ao Māori Strategy called Tākiri-Ā-Rangi. This includes increasing representation of Māori and Pasifika people at ANZ. Join us and get involved in one of our affinity networks which help us to better understand and meet the needs and interests of our increasingly diverse workforce.

Kua wātea te katoa ki te tono. We welcome applications from everyone and encourage you to talk to us about any adjustments you may require to our recruitment process or the role itself. If you are a candidate with an access requirement or disability, let us know how we can provide you with additional support.

To find out more about working at ANZ visit https://www.anz.co.nz/careers/.You can apply for this role by visiting ANZ Careers and searching for reference number 125269.

Job Posting End Date 25/10/2026, 11.59pm, (New Zealand)