Senior Communications Manager

Who you are

• 4–7 years in communications, content marketing, corporate communications, lifecycle marketing, public relations, or event communications
• Proven track record of independently managing communications projects with minimal oversight
• Experience supporting large-scale conferences, corporate events, or franchise audience campaigns strongly preferred
• Background in real estate, franchising, professional services, or agency environments is a plus
• Interest in and understanding of entrepreneurial and agent-focused audiences strongly preferred
• Success Measures
• High-volume communications initiatives delivered accurately, on time, and on brand
• Increased audience engagement across lifecycle, email, and event communications
• Successful attendee communication experiences that support registration, engagement, and event participation
• Strong cross-functional partnerships and consistent stakeholder satisfaction
• High-quality content delivered with minimal revision cycles and clear alignment to business objectives
• Educational Requirements Bachelor's degree in Communications, Journalism, Marketing, Public Relations, or a related field
• Technical Proficiencies
• HubSpot: Working knowledge of email marketing, segmentation, workflow automation, and reporting
• Content & Copywriting: Proven ability to write and edit across formats, audiences, and channels
• Email & Digital Channels: Experience executing high-volume campaigns across email, web, and event communications platforms
• Analytics & Reporting: Comfortable working with campaign performance data to inform optimization
• Project Management Tools: Familiarity with project tracking and cross-functional coordination tools is a plus
• If you think you’d make a great match for this position but don’t meet all the requirements, we would still encourage you to apply!

What the job involves

• The Communications Manager is a skilled communicator and organized executor who helps bring eXp's communications strategy to life
• This role owns a wide range of initiatives from email campaigns and lifecycle communications to marquee event messaging and works closely with teams across Marketing, Creative, and Events to ensure every audience receives clear, compelling, on-brand communication
• If you're someone who takes a brief and runs with it, this role was built for you
• Develop, edit, and execute communications across email, internal platforms, web, event campaigns, and additional digital channels
• Maintain brand alignment and messaging consistency across all outputs and audience segments
• Independently manage communications projects from brief through execution, including planning, content development, stakeholder coordination, approvals, scheduling, and reporting
• Execute and optimize segmented email campaigns, nurture journeys, audience targeting, and communication cadences in HubSpot
• Build and manage workflow automation to support engagement across multiple audience segments
• Track performance metrics and engagement analytics to support campaign optimization
• Own end-to-end communications execution for major company initiatives and marquee events, including eXpcon
• Manage the full attendee communications journey from promotion and registration through event engagement and post-event follow-up
• Coordinate timelines, audience segmentation, speaker and leadership messaging, and cross-channel campaign execution to support attendance and overall event experience
• Deliver clear, compelling, and audience-appropriate messaging across prospective agents, current agents, internal staff, brokerage leaders, and event attendees
• Develop a strong working understanding of entrepreneurial and agent-centric audiences to ensure communications resonate at every stage
• Partner closely with Creative, Digital, Events, and business-line stakeholders to ensure messaging consistency and seamless execution
• Serve as a reliable, organized project partner who keeps initiatives on track and stakeholders aligned
• Self-Directed Execution: You thrive in fast-paced environments and can independently manage multiple projects while balancing speed, accuracy, and quality
• Exceptional Writing: You are a strong writer and editor with the ability to adapt messaging across audiences, channels, and communication formats
• Agility: You can pivot from one initiative to the next without losing momentum, quality, or attention to detail
• Collaborative Mindset: You are an effective cross-functional partner who works well with stakeholders across marketing, operations, creative, events, and leadership
• Data & Platform Literacy: You can leverage analytics, audience insights, and engagement reporting to optimize performance
• Operational Excellence: You possess strong project management and organizational skills with the ability to manage complex workflows and deadlines
• Audience Awareness: You understand how to craft communications that resonate with entrepreneurial, agent-centric, and service-oriented audiences

Benefits

• Medical coverage, including dental and vision benefits
• Company provided equipment (laptop, monitor, headset)
• FSA plan
• 401k with a 4% match
• Stock option grant
• Fully remote environment