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MAIN RESPONSIBILITIES
<ul>
<li>Influence and deliver the plan, execute, and optimise to ladder up to commercial targets and marketing KPIs</li>
<li>Drive pipeline, lead generation and conversion across digital channels</li>
<li>Develop robust marketing and commercial performance reporting to report ROI at a source, campaign level</li>
<li>Recommend, develop and execute data-driven acquisition and optimisation strategies</li>
<li>Improve conversion rates, CPA and ROI</li>
<li>Own website roadmap, backlog and performance</li>
<li>Lead UX/UI improvements to drive engagement and conversion</li>
<li>Optimise key customer journeys aligned to commercial goals</li>
<li>Define and deliver testing roadmap (A/B, multivariate)</li>
<li>Lead Martech platform implementation and optimisation and support integration development</li>
<li>Own tracking, tagging, attribution and performance measurement</li>
<li>Partner with Insights to translate data into actionable recommendations</li>
<li>Own technical SEO and site performance</li>
<li>Partner on content optimisation to improve organic growth</li>
<li>Support the delivery of any marketing campaigns via Digital, in Direct, NAB or Partner Distribution channels</li>
<li>Work cross-functionally across Marketing, Product, Technology and Insights</li>
<li>Operate with rigour, measure delivery and work within delivery frameworks and timelines</li>
<li>Fulfill other tasks as assigned by your People Leader and/or authorized representative of NAB Vietnam from time to time.</li>
</ul>
YOUR SKILLS &amp; EXPERIENCE
<h2>Experience</h2>
<ul>
<li>Experienced Digital Platform and Marketing Experience with +5 years experience</li>
<li>Advanced data, analytics and decision making
Proven cross-functional collaboration and influencing skills</li>
</ul>
Capabilities
<ul>
<li>Roadmap execution</li>
<li>Digital product and marketing management</li>
<li>Website, Martech and digital platform experience (CMS, CRM, analytics, experimentation)</li>
<li>Data-driven with strong analytical and problem-solving skills</li>
<li>Customer acquisition and onboarding</li>
<li>Proven ability to drive commercial outcomes</li>
<li>Platform integration, Salesforce + Adobe Stack</li>
<li>Coding – HTML, CSS, Javascript and use of AI tools
Java, Sling and OSGi to build components from scratch when required</li>
</ul>
Tools
<ul>
<li>Adobe Journey Optimiser</li>
<li>Adobe Experience Manager</li>
<li>Adobe Analytics and Google Search Console</li>
<li>Salesforce</li>
<li>Events hub etc.</li>
</ul>
Qualification Requirements
<ul>
<li>Bachelor of Marketing or equivalent practical experience</li>
</ul>
THE BENEFITS AND PERKS
1. Generous compensation and benefit package
<ul>
<li>Attractive salary and benefits</li>
<li>20-day annual leave and 7-day sick leave, etc.</li>
<li>13th month salary and Annual Performance Bonus</li>
<li>Premium healthcare for yourself and family members</li>
<li>Monthly allowance for team activities</li>
<li>Premium welcome kit and frequent appreciation gifts</li>
<li>Extra benefits for long-term employees</li>
</ul>
2. Exciting career and development opportunities
<ul>
<li>Large scale products with modern technologies in banking domain</li>
<li>Clear roadmap for career advancement in both technical and leadership pathways</li>
<li>Well-structured learning and development programs (technical and soft skills)</li>
<li>Sponsored certificates in both IT and banking/finance</li>
<li>Premium accounts on Udemy/A Cloud Guru/Coursera/LinkedIn, etc.</li>
<li>English learning with native teachers</li>
<li>Opportunity for traveling &amp; training in Australia</li>
</ul>
3. Professional and engaging working environment
<ul>
<li>Hybrid working model and excellent work-life balance</li>
<li>Well-equipped &amp; modern Agile office with fully stocked pantry</li>
<li>Special programs to improve your physical and mental health</li>
<li>Annual company trip and events</li>
<li>A solid talented team behind you – great people who love what they do</li>
</ul>
A DIVERSE AND INCLUSIVE WORKPLACE WORKS BETTER FOR EVERYONE
We know that our people make us who we are. That's why we have built a culture of respect – where everyone feels valued and appreciated for being their true authentic selves at NAB. With our focus on inclusion and diversity, and in partnership with our Employee Resource Groups, NAB is a place where First Nations colleagues, colleagues of all genders, sexualities and ages, carers and colleagues with disability, and colleagues from all cultures, races and religions have the opportunity to thrive, connect and grow.
We are intent on providing an environment where you can work your way. Ask about our many flexible work options and please let us know if we can provide any adjustments throughout the recruitment process.
CLOUD-FIRST
NAB is undergoing an exciting "Cloud First" technology transformation by taking advantage of the latest tools and techniques used by leading technology and digital companies globally. But it’s not just about the Tech, we are also investing heavily in our people, so if you have an appetite to learn, grow and elevate others around you, this is the place for you!
If this excites you, let's have a chat over a cup of coffee!
It's more than just a career at NAB!
We believe in people with people and dreams, and we want you to achieve your aspirations. More than just a career, NAB Vietnam offers you a flexibility to balance your work - life, the opportunity to grow as professionals, people and a complete set of well-being offerings. If you have an appetite to learn, grow and elevate others around you, this is the place for you.
IT'S MORE THAN MONEY
We naturally also provide a very competitive remuneration package but a career with us is about a lot more than money. We believe in people with ideas and dreams, and we want you to achieve your aspirations. We will work together to deliver exceptional products and outcomes that push the limits of our own aspirations. Our passion for creating value and exceeding our customers' expectations means we are constantly striving to redefine our standards of excellence. You will have our backing to develop and our encouragement to explore, realize and reach your full potential.

Senior Consultant, Digital Experience Optimisation

Senior Consultant, Digital Experience Optimisation

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