Senior Consultant RTCDP

Job highlights

• 5+ years in digital advertising technology with expertise in JavaScript, SQL, API integration, HTML, web protocols, and debugging tools like Charles and Postman
• Lead tech and strategy solutions for data management platforms and digital media campaigns; design and implement customized tag strategies; support implementation and integration; manage client engagements and reporting
• Salary range 15-26 LPA based on experience

RTCDP Sr Consultant

Deloitte

Chennai/Bangalore/Noida

Salary: 5-7 years (15-20) and 8-10 years (20-26 LPA)

Notice: 0-45 Days

Mandatory Skills: Digital advertising technology, JavaScript , SQL, API, HTML,Web Protocols, Debugging tool

Skills Required

What you need to succeed

• 5+ years experience working in digital advertising technology or media strategy, analytics or digital agency or equivalent years of experience within the digital arm of a consulting.
• Solid understanding of online marketing
• Strong understanding of HTML and web protocols
• Intermediate-to-advanced JavaScript skills, SQL, Database knowledge
• Ability to work with large data files onboarding, use of FTP/S3 clients
• Ability to use debugging tools like Charles, Postman, and similar tools.
• Strong understanding of Tag management tools.
• API knowledge to setup non expiry Query Service Credentials for BI Connections
• Understanding of ADF’s, most used Spark SQL functions like arrays, Date and Struct
• Passion for the internet domain and use of technology to solve business problems
• Solid understanding of general business models, concepts, and strategies
• Solid understanding of data reporting and digital advertising best practices
• Must be self-motivated, responsive, professional, and dedicated to customer success
• Possess an innovative, problem-solving, and solutions-oriented mindset
• Exceptional organizational, presentation, and communication skills – both verbal and written
• Demonstrated ability to learn quickly, be a team player, and manage change effectively
• Extensive knowledge of Microsoft Office
• Bachelor’s degree or equivalent work experience.

Job Description

What you’ll do

• Lead tech & strategy solutions engagements across multi-functional workstreams; data management platform (DMP - AAM) or customer data platform (RT-CDP), offline data onboarding, analytics, and digital media campaigns.
• Gain an in-depth knowledge of client’s advertising platform and architecture needs, online business model, and online marketing strategy
• Gather, document, and help form/guide client business requirements, key performance indicators and other functional and/ or technical requirements
• Work with the internal teams and client stakeholders to develop solutions/use cases to meet client’s unique requirements, which include combinations of data, technology, partners, data integrations and analytics.
• Design customized solutions and technical tag implementation strategies
• Generate customized code and assist with its implementation and deployment
• Support client’s developers and third parties throughout the implementation and integration processes
• Validate and debug implementation and follow through on issues until resolved
• Advice key stakeholders and drive client success based on clients most important business drivers
• Produce reporting and content aligned to client's digital advertising KPI's and facilitate the reporting and analysis activities with client resources
• Interact frequently with clients via phone, email, and/or in-person—including interaction with marketers, analysts, web developers, and C-level executives
• Communicate confidently and pro-actively with customers throughout the project lifecycle
• Manage multiple client engagements simultaneously
• Manage customer expectations appropriately and keep projects on schedule and within scope
• Become an expert in the use of Adobe products and the methods by which they can be used to effectively optimize online businesses
• Work to educate clients on the best practices in relation to their specific industry and key business requirements.