senior content creator

Responsibilities

• Create fun, relatable and engaging content for Yarify's social media platforms.
• Develop ideas around dating, relationships, love, friendship, Gen Z culture and everyday situations.
• Write concepts, hooks, captions and short-form video ideas for Instagram Reels, YouTube Shorts and other platforms.
• Create viral and shareable content that increases Yarify's reach and followers.
• Follow current social media trends, memes, formats and popular topics.
• Develop weekly and monthly content calendars.
• Write simple and engaging scripts for short videos and Reels.
• Collaborate with the Video Editor and Graphic Designer to turn ideas into high-quality content.
• Create content specifically designed for user acquisition and app downloads.
• Develop content for Yarify features, campaigns, promotions and Gold subscriptions.
• Experiment with different content styles and hooks to improve views, engagement and conversions.
• Monitor content performance and identify what type of content performs best.
• Research competitors and successful dating/social media brands for new content ideas.
• Help build and maintain Yarify's unique voice and personality across social platforms.
• Support influencer and creator collaborations with content ideas and scripts.

What we're looking for

• Strong creativity and understanding of social media culture.
• Excellent storytelling and communication skills.
• Ability to create funny, relatable and attention-grabbing content.
• Good understanding of Instagram Reels and short-form content.
• Experience with dating, lifestyle, entertainment or Gen Z content is a plus.
• Ability to write strong hooks and short scripts.
• Comfortable using Canva, CapCut or similar tools is a plus.
• Knowledge of AI content tools is a plus.
• Ability to work independently and deliver content consistently.

Key Goal

Create content that people enjoy, share and remember — while turning that attention into Yarify users and app downloads.

Pay: ₹5,000.00 - ₹10,000.00 per month

Benefits:

• Flexible schedule

Work Location: Remote