Senior Content Creator

About the Role

Land Sterling is looking for a creative, detail-oriented and technically proficient Senior Content Creator based in Sri Lanka to develop high-quality digital content for Land Sterling and its group of companies.

The role involves transforming approved marketing briefs, existing photography and supplied video footage into compelling, professionally edited content for digital platforms. The ideal candidate will have a strong understanding of visual storytelling, advanced photo and video editing capabilities, and practical experience using AI tools to generate and enhance images and videos.

Working remotely from Sri Lanka, the successful candidate will collaborate closely with the Dubai-based marketing team to develop creative concepts, produce engaging visual assets and deliver publication-ready content. This role requires creativity, independence, attention to detail and a strong commitment to quality and deadlines.

Key Responsibilities

1. Creative Development and Content Planning

• Develop creative concepts, content ideas, attention-grabbing hooks, short scripts, storyboards and on-screen text based on approved marketing briefs.
• Translate marketing objectives into engaging visual narratives tailored to different brands, audiences and digital platforms.
• Create repeatable content formats and series covering property marketing, projects, leadership, corporate activities, events and team training.
• Ensure all creative outputs align with approved brand guidelines, messaging and visual standards.

2. Photo and Video Production

• Retouch and enhance photographs, refine lighting and colour, and improve image quality while preserving the accuracy and authenticity of property and project visuals.
• Design social media graphics, carousels, thumbnails, promotional creatives and other digital marketing assets.
• Edit video content with strong pacing, clear audio, accurate subtitles, motion graphics and appropriate visual effects.
• Transform supplied property images, project footage, leadership interviews, event recordings and training videos into polished, engaging content.
• Export creative assets in the appropriate formats, resolutions and aspect ratios for each designated platform.
• Maintain consistency in typography, colour, composition and visual identity across all assigned brands.

3. AI-Powered Image and Video Creation

• Use modern AI tools to generate high-quality, realistic images, video sequences and supporting visual assets.
• Develop and refine prompts to achieve the desired composition, lighting, style, movement and consistency.
• Integrate AI-generated content with existing photography, video footage, graphics and other supplied assets.
• Identify and correct AI-generated artefacts, inconsistencies and visual inaccuracies.
• Verify property features, project details, branding and other critical information before submitting content for review.
• Apply appropriate quality-control processes to ensure all AI-assisted outputs meet professional, creative and brand standards.
• Use AI platforms responsibly, ensuring company assets and confidential information are handled appropriately.

4. Production Coordination and Asset Management

• Manage the creative production process from concept development and asset preparation through editing, revisions and final delivery.
• Maintain well-organised project folders, editable source files, reusable templates and a version-controlled digital asset library.
• Submit completed work for approval, incorporate feedback and deliver revised assets within agreed timelines.
• Coordinate with the Dubai-based Social Media Specialist, Marketing Managers, Graphic Designer and other relevant stakeholders.
• Ensure all final assets are correctly named, exported, organised and ready for handover and publication.
• Provide regular production updates, communicate potential delays and clarify briefs or asset requirements when necessary.

5. Content Delivery and Continuous Improvement

The Senior Content Creator will support four assigned brands, with the following weekly production targets:

• Social media posts: Two posts per brand, delivering a total of eight posts per week.
• Story assets: Three assets per brand, delivering a total of 12 Story assets per week.
• Adapt approved creative assets to suit the technical requirements of relevant platforms, with platform adaptations treated as versions of the original assets rather than separate creative concepts.
• Review performance reports and feedback from the Social Media Specialist to improve creative formats, hooks, editing approaches and audience engagement.
• Track delivery timelines, approval rates, revision requirements and production turnaround.
• Recommend improvements to creative workflows, reusable templates and AI-assisted production processes.

Qualifications and Skills

• A minimum of five years of professional experience in content creation, digital media production, video editing, graphic design or a related field.
• A strong portfolio showcasing professional photo retouching, video editing, social media content and visual storytelling.
• Mandatory: Demonstrable hands-on experience with AI image and video generation , supported by completed projects and an explanation of the tools, prompts, editing techniques and quality-control processes used.
• Advanced proficiency in Adobe Premiere Pro, DaVinci Resolve or equivalent professional video editing software.
• Strong skills in motion graphics, animation and compositing using Adobe After Effects or equivalent tools.
• Proficiency in Adobe Photoshop, Lightroom or comparable photo editing and retouching software.
• A solid understanding of typography, composition, colour correction, visual hierarchy and brand consistency.
• The ability to develop original creative concepts, write concise scripts and translate marketing briefs into effective visual content.
• Strong written and spoken English, with excellent attention to detail and the ability to interpret and implement feedback accurately.
• Strong organisational, time-management and problem-solving skills, with the ability to work independently and manage multiple deadlines.
• The ability to work remotely from Sri Lanka while collaborating with the Dubai-based team during agreed working hours.
• A degree or diploma in digital media, film, visual communication, graphic design or a related discipline is preferred. Candidates with equivalent practical experience and a strong portfolio will also be considered.