Senior Content Marketing Executive

About the Role

We are seeking a strategic, creative, and commercially minded Senior Content Marketing Executive with an energetic and genuine personality to strengthen brand awareness, deepen customer engagement, and drive business growth across our portfolio of trading card games (TCG), collectibles, toys, gaming, and pop-culture brands.

The successful candidate will manage campaigns from concept development through execution and performance evaluation, covering brand communications, content creation, social media and community engagement, marketing materials, and brand activations. Working closely with cross-functional teams, agencies, KOLs, media partners, and international brand principals, to ensure consistent brand positioning and deliver impactful marketing programmes that support commercial objectives and regional growth across Asia.

An enthusiastic and authentic brand builder with a genuine passion for trading cards, anime, collectibles, gaming, and pop culture, together with a strong appreciation of Asia’s iconic cultural classics and evolving consumer trends will fit the role. The ideal candidate will combine creativity, embrace AI and thrive in a fast-paced and collaborative environment where innovation and fresh ideas are encouraged.

Key Responsibilities

• Plan and execute integrated marketing campaigns across digital, social media, public relations, influencer, retail, event, and offline channels.
• Lead digital campaigns and content projects, working closely with content creators to ensure strategic planning, timely execution, effective scheduling, and clearly defined performance metrics.
• Develop engaging, brand-consistent content, campaign briefs, presentations, marketing materials, and digital assets for social media, websites, and other platforms.
• Oversee day-to-day social media operations, including content planning and scheduling, community engagement, audience growth, and performance monitoring.
• Collaborate with internal teams, agencies, influencers, media partners, vendors, and external stakeholders to deliver concurrent campaigns and projects across multiple brands on schedule.
• Analyse campaign performance and leverage data insights, AI tools, and industry trends to enhance marketing effectiveness, while coaching junior team members and fostering cross-team collaboration.

Requirements

• Degree in Marketing, Communications, Public Relations, or a related discipline.
• At least 3 years’ relevant experience, with a proven record in delivering integrated campaigns. Prior experience in, or strong passion for, TCG, toys, collectibles, anime, gaming, and pop culture industries is required.
• Strong project management, stakeholder management, and analytical skills, with proven experience leading digital campaigns and content projects.
• Hands-on experience with AI tools such as ChatGPT, Gemini, Canva, or similar.
• Proactive, innovative, collaborative, and able to manage priorities independently.
• Excellent English and Cantonese; Putonghua is an advantage. Event-hour flexibility is required, with senior positions available for experienced candidates.

Preferred Qualifications

• Genuine passion for TCG, collectibles, toys, anime, gaming, and pop culture.
• Experience with international brands, licensors, KOLs, media, or agencies
• Strong creative, digital, social media, and campaign execution capabilities.
• Commercial mindset with good market awareness and analytical skills.
• Proficient in AI tools and AI-enabled marketing workflows.
• Experience coaching junior team members is preferred.