Senior Content Marketing Manager

Salary package: Circa £55k depending on experience

LOCATION: Agile blend of homeworking and time in the Coventry Housemark Hub

Housemark is a well-established Data business supporting the Social Housing sector helping Housing Associations and Local Councils improve their operations and deliver higher levels of tenant satisfaction – delivered by the power of data insights.

We have highly ambitious plans to grow our business over the next three years and introduce a next generation data analytics platform for the sector to further improve how our customers can identify actionable insights to drive their performance.

We’re looking for a skilled Senior Content Marketing Manager to lead our content strategy, elevate our brand voice, and produce high‑impact content that drives engagement, member value and commercial growth.

In this strategic and hands‑on role, you will turn data and analytics into compelling stories that bring our insights to life. You will own editorial direction, shape our content programme, and ensure Housemark is positioned as a thought leader in the sector.

What you’ll do:

• Lead and evolve Housemark’s content strategy and editorial calendar.
• Create high‑quality, multi‑format content including blogs, whitepapers, video scripts, webinars, and case studies.
• Develop clear and compelling product messaging across our data platform, benchmarking services, consultancy, and events.
• Support sales and account teams with persuasive content, collateral, and case studies.
• Produce insight‑driven content aligned with sector trends and regulatory cycles.
• Maintain a consistent brand voice and ensure quality, accuracy, and clarity across all communications.
• Use analytics to track content performance and optimise outputs for maximum impact.

What you’ll bring:

• Proven ability to produce high‑quality written content.
• Expertise in translating data into clear, accessible narratives.
• Experience leading a content strategy in a B2B, SaaS or data‑led environment.
• Strong understanding of (or interest in quickly learning) the social housing sector.
• SEO and analytics experience (Google Analytics, CRM, platform data).
• Excellent organisation, communication and stakeholder‑management skills.

The rewards:

In return for your commitment and enthusiasm, you can look forward to excellent working conditions in a progressive and growing company.

Key benefits include:

• 28 days annual leave plus bank holidays
• Birthday leave
• Social Housing Pension Scheme - defined contribution scheme
• Optional private medical insurance
• Life assurance
• Employee assistance programme
• Paid volunteering days
• Option to buy leave

If you’re a strategic storyteller who thrives on data‑driven content, we’d love to hear from you.

How to apply:

Please provide a CV and a supporting statement to [email protected]

Further information:

For an informal chat about the post, please email [email protected] to book in a call.

Job Types: Full-time, Permanent

Pay: From £55,000.00 per year

Benefits:

• Additional leave
• Bereavement leave
• Casual dress
• Company pension
• Free parking
• Life insurance
• Paid volunteer time
• Private medical insurance
• Sick pay
• Work from home

Application question(s):

• Skilled in using content and digital analytics tools ?

Education:

• Bachelor's (preferred)

Experience:

• SEO principles & tools: 3 years (required)
• Producing high quality written content : 3 years (required)
• Developing and delivering a content strategy: 3 years (required)

Work authorisation:

• United Kingdom (required)

Work Location: Hybrid remote in Coventry CV4 7HS