Senior Content Writer

Job Title: Senior Content Writer (Grade: Senior Manager)

Department: Corporate Communications & Brand

Location: Gurugram

Direct Reporting: Senior VP & Head of Corporate Communications & Brand

Additional Reporting: Head of Regulatory for Advocacy Content

The Content Writer will be responsible for creating clear, compelling business-aligned content across internal and external communication channels. The role supports ACME Groups corporate reputation, business communication, employer brand, digital presence, and thought-leadership agendaparticularly across renewable energy and sustainability-focused businesses. It also includes writing Advocacy Content for Regulatory team.

Role & responsibilities:

1. Develop high-quality content for corporate communications, including announcements, leadership messages, newsletters, employee communications, brochures, presentations, annual reports, and website copy.

2. Create content for digital and social-media channels, including LinkedIn posts, campaign copy, short-form videos, captions, articles, and other brand-led communication assets.

3. Write and edit authored articles, speaking briefs, award submissions, case studies, and other stakeholder communication material.

4. Translate complex business, operational, and technical information into simple, engaging, and audience-relevant narratives.

5. Support storytelling around renewable energy, sustainability, green hydrogen, green ammonia, and other business units/initiatives.

6. Work closely with business teams, leadership, HR, marketing, design, and external agencies to gather inputs and develop accurate content.

7. Ensure all content follows approved brand voice, messaging frameworks, editorial standards, and communication protocols.

8. Conduct research on industry developments, market trends, competitors, and relevant sustainability themes to strengthen content quality.

9. Proofread and edit content for grammar, tone, clarity, factual accuracy, consistency, and brand compliance.

10. Maintain a content calendar and support timely delivery of communication campaigns, events, launches, and key corporate milestones.

11. Assist in developing content for internal engagement campaigns that build employee awareness, pride, and alignment with the organisations purpose and values.

Preferred candidate profile:

Key Deliverables

1. Corporate and leadership communication drafts

2. Internal messaging and employee campaign content

3. Website pages, blogs, and thought-leadership articles

4. Social-media copy and campaign narratives

5. Sustainability, ESG, and renewable-energy storytelling

6. Presentation and event communication content

Qualifications

1. Bachelors or Master’s degree in Communications, Journalism, English, Marketing, Public Relations, Mass Media, or a related discipline.

2. Strong command of written English; proficiency in Hindi is desirable.

3. Certification or demonstrated experience in digital content, SEO, corporate communications, or social-media writing will be an advantage.

Experience

1. Upto 10 years of relevant experience in content writing.

2. Experience in a corporate, agency, infrastructure, energy, sustainability, or B2B environment is preferred.

3. Exposure to renewable energy, climate action, ESG, industrial sectors, or technology-led businesses will be an advantage.

Skills and Competencies

1. Exceptional writing, editing, proofreading, and storytelling ability.

2. Ability to adapt tone and format for varied audiences, including employees, leadership, media, customers, investors, and digital audiences.

3. Strong research skills and the ability to simplify complex subject matter.

4. Sound understanding of corporate communications, branding, and digital-content formats.

5. Attention to detail, ownership, and ability to manage multiple deadlines.

6. Collaborative working style and confidence in engaging with cross-functional stakeholders.

7. Working knowledge of Microsoft PowerPoint, Word, Excel, and content-management or social-media platforms.

8. Familiarity with SEO principles, analytics, and AI-assisted writing tools is desirable.

Behavioural Expectations

1. Demonstrates curiosity about the business and industry.

2. Maintains accuracy, confidentiality, and professional judgement.

3. Brings a proactive, solution-oriented approach to communication challenges.

4. Is receptive to feedback and able to revise content quickly without compromising quality.

5. Upholds the organisation’s brand values and communication standards.

Success Measures:

1. Quality, accuracy, and timeliness of written deliverables.

2. Consistency of brand voice across communication channels.

3. Stakeholder satisfaction with content support.