M
Mastercard
Senior Copywriter (Advisors Creative Desk)
Skills
Data AnalysisCommunication CampaignCopywritingWorkday
20 days ago
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Important information
Contract type:
Permanent
Location:
London, UK
Work mode:
Onsite
Published on:
4 October 2026
What they need
- The Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow
- Centered on data-driven technologies and innovation, this team provides consulting, marketing, loyalty and analytics to financial institutions and merchants globally
- Marketing Services is the team within Services that develops and executes the marketing programs that help our clients achieve their marketing goals
- The Advisors Creative Desk (ACD) sits within Services and is responsible for ideating and creating engaging, forward-thinking, on-brand content solutions/campaigns that connect our advertising partners, platforms, and our portfolio of brands
- As a Sr Copywriter (Italian) you will have a creative flair, always seeking innovative and new content directions for our clients
- You will relish working in a fast-paced environment and be able to manage multiple project deliverables
- You will be skilled with short and long form copy for marketing purposes, and ideally have extensive experience with financial services copywriting
- You will be developing copy for multiple forms of communication, including direct response, designed to drive action and conversion - mainly for the UK&I market
- You have strong conceptual skills and a highly developed ability to bring those concepts to life through ideas that can be executed across a wide variety of continuously evolving communications channels
- The work must always be executed to the highest of standards and craft
- You should have the ability to comprehend sophisticated strategic briefs and develop work that’s on strategy and is consistent with the brand character
- Must be able to execute across a wide array of channels including TV, online video, online banners, social platforms, and print
- You should possess strong communications skills and be able to present work intelligently and concisely in internal reviews and in client meetings
- Must be pro-active in bringing ideas that will help solve challenges and grow business
- Develop holistic and memorable creative campaigns from start to finish
- Actively identify new opportunities and future trends- Ability to interpret brand/style guidelines from various clients and apply to marketing collateral messaging
- Ability to concept new campaign copy in a variety of mediums
- Experience writing copy for direct response marketing
- A “maker” mentality, be curious and not afraid to try new methods
- Strong conceptual skills
- Excellent organizational and communication skills
- Ability to combine conceptual creative thinking with high-quality content delivery
- Passionate about social media platforms, trends, technology and best practices
- Captivating presentation skills
- Copywriting experience within a creative agency environment or for marketing purposes on client side
- Ability to collaborate with graphic designers to ensure the format/design and copy work cohesively
- Ability to interpret creative briefing documents and effectively translate into compelling content,
- Native English speaker (additional language is a plus)
- Ability to understand marketing insights and strategies to translate into compelling advertising campaigns that are digital-first
- Preferred: A solid understanding of the customer journey as it relates to card & banking (i.e., acquisition, conversion, activation, early month on books, customer loyalty, cross-sell)
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