Senior Copywriter

Deloitte US: Costa Rica Office Lead, Copywriter – CL4

San Jose, Costa Rica

External title: Copywriter

Role Overview

If you’re a marketer, creative, communicator, storyteller, or strategist, our unique blend of talented professionals needs one more ingredient: you. Deloitte’s full-service Marketing Excellence (ME) organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. At Deloitte, we combine world-class creativity and business knowledge, insightful strategic thinking, and Deloitte’s powerful brand equity to create undeniable impact. If you find opportunity where others don’t, thrive in a supportive and diverse team environment, keep your finger on the pulse of cultural trends and the latest technology, and apply new ideas to challenge the status quo, then we want your talents in our mix. Together we’ll discover new ways to transform out-of-the-box concepts into work that feels like marketing magic.

In this role, you’ll contribute to the growth and development of the organization in a variety of ways. Every day you’ll have the opportunity to use your skills to bring big ideas to life. We celebrate inquisitive team players who can regularly anticipate, adjust, and act in a rapidly changing market and marketing landscape—and find new opportunities within it.

Work you’ll do:

• Create powerful copy for email, social campaigns, ads, landing pages, and other assets that inspires action
• Translate persona and audience strategies into content that moves our target through the Marketing funnel.
• Conduct research and apply your insights and those of your team to understand the target audience and how our offerings help address their needs and challenges.
• Collaborate with marketers, channel strategists, data analysts, and other creatives to develop campaigns to support business objectives
• Distill complex business language into clear, simple language that customers will understand and connect with

The successful candidate will possess:

• Strong written and verbal communication skills
• Strong project management and organizational skills
• Ability to manage multiple projects and meet tight deadlines
• A collaborative and proactive "can-do" mentality
• Ability to present ideas, provide rationale and make recommendations to leaders and their teams

The team

Deloitte’s Marketing Excellence team combines the power of Deloitte’s brand with inspired marketing minds to produce envy-inducing business results. From events to social media to digital assets and execution, our blend of insights from our expert marketers and world-class creative talent produces attention-grabbing campaigns anchored in data-infused strategies. When stakeholders need next-level solutions that support their business priorities, Marketing Excellence is the partner that can transform big ideas into big impact.

Required Qualifications:

• 5+ years of experience writing and producing a wide range of marketing/advertising assets, including email lead nurture, digital advertising, social media, and Search Engine Marketing (SEM)
• Portfolio of work ranging from high-level branding and conceptual videos to executional samples, such as social media copy, emails, infographics, articles, etc. (provide portfolio password if required)
• Knowledge of Search Engine Optimization (SEO) principles and tactics
• Strong English oral and written communication skills
• Experience in Business to Business (B2B) marketing, with an understanding of brand voice, target personas, and stages of the marketing funnel
• Clear, concise writing, with the ability to distill complex ideas into easily understood language
• Ability to travel as needed

Preferred:

• Understanding of Agile methodology
• Experience in Workfront
• Bachelor's degree in writing, English, Journalism, Marketing, Communications; equivalent experience may be considered in lieu of degree

As used in this posting, “Deloitte” means DSS Delivery Costa Rica S.R.L., a Costa Rican sociedad de responsabilidad limitada and subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.