Senior Copywriter

About the Role:

Kalyan Jewellers is looking for a seasoned and creatively driven Senior Copywriter to lead brand storytelling across campaigns, digital platforms, and retail communication. The role requires strong conceptual thinking, excellent language skills, cultural understanding, and the ability to create compelling narratives that connect with diverse audiences.

The Senior Copywriter will help shape the voice of one of Indias trusted jewellery brands by transforming business objectives into memorable and impactful communication across multiple touchpoints.

Key Responsibilities:

• Develop impactful copy for integrated campaigns across print, digital, social media, film, radio, OOH, and in-store communication.
• Maintain a consistent brand tone and voice across consumer-facing content.
• Conceptualize campaign ideas with art directors, designers, marketing teams, agencies, and production partners.
• Create engaging narratives for jewellery collections, festive campaigns, bridal campaigns, and brand initiatives.
• Develop performance marketing copy for advertisements, landing pages, CRM, and e-commerce platforms.
• Review and refine content for clarity, accuracy, consistency, and brand alignment.
• Mentor junior writers and contribute to improving the overall creative quality.
• Stay updated on cultural trends, consumer behaviour, market developments, and emerging digital trends.

Requirements:

• 8-10 years of relevant copywriting experience, preferably in luxury, fashion, lifestyle, retail, or consumer brands.
• Strong portfolio demonstrating integrated campaign and brand communication experience.
• Excellent command of English with strong conceptual and editorial skills.
• Ability to adapt writing styles across luxury, festive, emotional, and promotional communication.
• Experience in jewellery, fashion, or premium retail is highly preferred.
• Strong understanding of Indian culture, traditions, and celebration-led marketing.
• Excellent collaboration, communication, and attention-to-detail skills.