Senior Copywriter

Are you reliable, creative and commercially minded Senior Copywriter with 5+ years of professional copywriting experience who takes ownership, understands what makes content effective, and can confidently create across different brands, channels, audiences and formats? Then we might be a match! 😊

Our new Senior Copywriter should be just as comfortable writing a sharp, scroll-stopping Meta or Instagram ad as developing a long-form advertorial, conversion-focused landing page or evidence-based piece of health content.

AI is also a key part of how we work. We’re looking for someone who is curious about new AI tools and excited to explore how AI can improve content creation, workflows and automate repetitive tasks.

What you’ll do

You’ll take ownership of creating, developing and optimizing content across a wide range of digital channels and formats, including:

• ad copy for Meta, Instagram, native platforms and other paid digital channels
• short- and long-form editorial content that converts
• SEO-optimized articles
• AI-powered content development, workflow automation and process improvement
• Content strategy, testing and performance optimization
• Maintain brand consistency and editorial standards across all content

You’ll work closely with our paid media, brand and design teams, as well as other stakeholders. The goal isn’t simply to produce great copy - it’s to create content that contributes to measurable business results.

You'll help improve AI within our content operations by exploring new tools, automating workflows and identifying smarter ways of working.

What we’re looking for

You have 5+ years of professional copywriting experience , ideally within a fast-paced digital, e-commerce, performance marketing or agency environment, and a strong portfolio that demonstrates your ability to write across different formats, channels and objectives . Experience in health, nutrition, supplements or wellbeing is a strong advantage.

You:

• are an exceptional writer and editor who can confidently switch between short-form advertising copy and long-form content
• have a strong understanding of conversion-focused copywriting
• know how to adapt your tone of voice to different brands, audiences and channels
• understand paid social and the creative principles behind successful performance advertising and have strong knowledge of SEO and content optimization
• understand analytics, A/B testing and how to use data to develop and validate meaningful content hypotheses
• can turn complex information into clear, engaging and persuasive communication
• have professional working proficiency in English
• can collaborate effectively with designers, brand teams and other stakeholders
• are confident using AI tools for copywriting, automating and improving workflows
• take ownership of delivering high-quality work on time and share your expertise with the wider team.

What matters to us beyond experience

Reliability and ownership. You take responsibility for your projects (follow things through from start to finish), meet deadlines and communicate early when something needs attention.

Creativity. You look beyond the brief to find stronger ideas, better hooks, fresh angles and more effective ways to communicate a message.

Commercial thinking. You understand that great copy needs to achieve something. You want to know what performs, why it performs and how it could perform even better.

Curiosity and an AI-first mindset. You’re naturally interested in better ways of working. When you encounter a repetitive or inefficient process, your instinct is to ask whether it can be simplified, automated or improved with AI.

Independence and proactivity. You’re comfortable taking responsibility, making informed decisions and organizing your work without needing constant direction.

Why Join Us:

• Full-time employment contract for one year with 4-month probation period and the possibility to extend the contract
• Opportunities for career growth and development
• A chance to work in an international, growth-oriented work environment
• Hybrid working arrangement and flexibility
• Excellent work-life balance
• A positive and friendly workplace culture with regular team events, office celebrations and wellbeing-focused office perks
• Pay range: 2600€ – 2800€ gross salary monthly

What’s next? Apply by submitting your CV via Linkedin! We look forward to receiving your application!

Our DNA

Our team is made up of over 200 people from 20 different countries, creating a stimulating, dynamic, and truly international working environment. We believe that people’s satisfaction is key to success, which is why we invest in personal development and in building strong, supportive team relationships. We are a dynamic company with a strong focus on continuous development. Our modern office is designed with employee wellbeing in mind (fully equipped kitchen, table football, massage chair, and more). Whenever possible, it also becomes a space for socialising and having fun together. In April 2021, we became part of the Vision Healthcare (VHC) Group, giving every team member access to even more opportunities for growth and career development within the group.