Senior Copywriter - D2C

Who are we? Ugaoo is more than just a plant brand; we're a one-stop shop for all things gardening. We're looking for a Senior Copywriter / Assistant Manager who thinks in campaigns, someone who can turn a strategy into copy that actually converts, fast. You're not just "writing scripts"; you're shaping how customers experience every campaign, email, and ad we put out.

What You'll Be Doing?

• CRM Strategy: You'll design the strategy and narrative for our email and WhatsApp journeys, tailoring communication for both first-time and seasoned customers.
• Performance Marketing: You'll write scripts and copy for performance campaigns, working closely with the media team to keep creative sharp and conversion-focused.
• Creative Copy: You'll be a go-to for campaign-led creative copy, quick-turnaround, on-brand, and built for impact.
• Website, on request: You'll support website copy alongside the team.

What We're Looking For?

• You've spent 3–5 years writing copy that's built for the D2C space.
• Deep understanding of the category and landscape.
• You can move fast without losing the brand voice, campaigns don't wait.
• You think about how a script or an email fits into a larger funnel, not just how it reads on its own.

Join us, and help shape the future of gardening and grow with us, because Plants Grow People.