Senior Corporate Comms Manager

该职位来源于猎聘 I. POSITION OVERVIEW: Reporting to Head of Marcom and Branding, this role serves as the corporate communications lead at Nexperia China’s global headquarters, defines the company’s corporate communications guidance, standards and processes, and drives the end-to-end strategy and execution. This role is expected to build Nexperia China’s corporate reputation, maintains long-term industry media & KOL relationships, delivers press outreach and crisis communication readiness, and partners closely with sales, product marketing and the senior leadership team to shape Nexperia’s corporate narrative across automotive, industrial, consumer and telecom semiconductor markets in China and globally. II. KEY RESPONSIBILITIES:

Corporate Comms Strategy & Narrative Building  Develop and lead Nexperia China’s corporate communication strategy aligned with corporate positioning and business priorities; define corporate messaging framework, key storylines covering company milestones, technology leadership, ESG & sustainability, and corporate social value.

 Lead executive communications: develop executive interview briefings, keynote speeches, by line articles, Q&A talking points for leadership team.  Drive corporate feature stories, milestone announcements and thought leadership content to shape industry perception of Nexperia China, and establish the thought-leadership content standard and framework for global adoption. Media Relations, PR Execution & Issue Monitoring  Build and nurture long term partnerships with vertical semiconductor media, business media, industry KOLs and key industry analysts.

 Own the global PR playbook: lead the full PR cycle for China and global announcements and set the benchmark for press release drafting, localization, distribution, media pitching, post coverage tracking & performance analysis.

 Design and own the global media monitoring and issue management mechanism; conduct risk identification at HQ and global level, develop the response library and crisis communication playbook. Content & Campaign for Corporate Reputation  Develop the global corporate content system including corporate videos, corporate case stories, sustainability materials, award submissions and corporate-level presentation templates, and establish global content standards.  Design and drive campaigns to build Nexperia China’s reputation as a leading semiconductor supplier to the power efficiency, lead the creation of corporate content and stories, deploy in China and works with regional markets worldwide to adapt these stories to local market context. Cross Functional Alignment & Reporting  Act as the corporate comms authority at global HQ: partner with China-based BG sales, product marketing, operations, and serve as the central point to collect global business insights to continuously refine the corporate communications strategy.  Define the global corporate comms performance reporting framework (KPIs, dashboards, sentiment measurement methodology).  Manage PR agency and vendor selection criteria and performance evaluation standards for both China and global. III. SKILLS /COMPETENCIES (Top 3-7 most important/critical competencies needed for the job both soft and hard skills): Hard Skills:  Proven B2B high tech, preferably semiconductor corporate communications & PR full lifecycle experience; solid track record of media relationship building, executive communication and corporate story delivery.

 Strong capability for press release, executive speech, corporate narrative writing in both Chinese and English. Hands on experience in issue risk identification and communication response preparation.

 Experience managing PR agency vendors, project planning and budget control for corporate communication projects.

 Ability to compile communication performance dashboard, coverage analysis and insight driven reports for senior stakeholders. Soft Skills:  Excellent cross functional stakeholder influencing skill, capable to align corporate communication requirements with business needs.  Sharp sensitivity for public opinion and reputation risk; good judgement for complex B2B technology industry communication scenarios.

 Outstanding multi tasking and project management capability, handle multiple PR & communication projects under tight deadlines.

 Strategic storytelling mindset, able to translate complex semiconductor business & technology topics into compelling corporate narratives.

 Good coaching capability to guide junior team members on PR content and media engagement best practices.  Out of box thinking and adaptable mindset for dynamic business environment.