Senior CRM Analyst

The Change Partners are partnered with a leading international transport and travel operator. They are looking for an ambitious Senior Data Analyst to join their Commercial Division in London.

You will bridge CRM technology, business strategy, and data analytics. Your mission is to ensure customer data integrity, accuracy, and actionable insights that drive personalised engagement, campaign performance, and business growth.

Your responsibilities:

• CRM Data Strategy & Governance: Define data quality standards, validation rules, and cleansing processes, while serving as the primary subject matter expert for GDPR and data compliance.
• Data Management & Architecture: Act as the guardian of the CRM customer database, managing integrations across Single Customer View (SCV), Salesforce, Passenger DataMart, Snowflake, and Power BI.
• Campaign & Query Support: Utilise SQL to extract, manipulate, and segment data to provide intelligent target audiences for marketing, operational communications, and research.
• Visualisation & Dashboards: Partner with IT to build custom automated Power BI dashboards tracking customer engagement, marketing effectiveness, and sales performance.
• Project & Change Management: Lead cross-functional data initiatives, manage project timelines, and define change requests/modification notices for CRM data systems.

What we’re looking for:

• CRM & Salesforce Expertise
• Technical Skills - SQL, Python
• Data Visualisation
• Data Governance & Compliance
• Stakeholder & Project Management

To Apply: Please apply for this role to learn more.