Senior CRM Data Analysis Manager

该职位来源于猎聘 职责描述: 职位目标 Job Objective

能够进行CRM数据的有效管理、整合、分析、预测等相关工作的复合型管理者，进行运营、货品、市场等相关活动的数据分析框架；协助CRM Director完成指定的各类分析及系统应用开发工作并能根据各层级需求提供有效的数据分析，发现和解决业务痛点，从数据洞察的维度提供决策支持。需要优异的沟通管理能力； A composite manager who can effectively manage, integrate, analyze and forecast CRM data, build data analysis frameworks covering operations, goods, markets and other related activities, and a performer who can assist CRM Director to complete all kinds of specified analysis and system application development and provide effective data analysis according to the needs of all levels. Identify and resolve operational pain points, and deliver data-driven insights to facilitate management decision-making. Need excellent communication and management skills;

职责描述 Job Responsibility

• 协助CRM Director根据制定的策略和实际客户维护要求，有效管理并带领团队成员完成CRM数据管理、整合、分析、预测等相关工作，并根据规范为运营、货品、市场等相关团队提供数据支持；完成CRM Director指定的各类分析及系统应用开发工作，能根据各层级需求提供有效数据分析、准确有效提供各层级的相关分析； Assist CRM Director to effectively manage and lead team members to complete CRM data management, integration, analysis, prediction and other related work according to the developed strategy and actual customer maintenance requirements, and provide data support for operation, goods, market and other related teams according to the specifications; complete all kinds of analysis and system application development work specified by CRM Director, and provide effective data analysis according to the needs of all levels Provide accurate and effective correlation analysis at all levels;
• 全面负责CRM的数据工作，包含基础数据整理、客户分析策略及技术开发、店铺分析及预测、各项活动活动的数据分析汇总，各项活动的跟踪及全面分析；协调/协同CRM各节点的工作流/数据流工作： Be fully responsible for CRM data work, including basic data sorting, customer analysis strategy and technology development, store analysis and prediction, data analysis and summary of various activities, tracking and comprehensive analysis of various activities; coordinate / coordinate the workflow / data flow work of each CRM node； - 根据公司发展战略，搭建销售内部管理CRM平台管理模块，并推进实施落地； 并根据部门规划，带领团队按制定的计划参与CRM系统（PC及移动端）的开发与升级工作。

According to the company's development strategy, build the sales internal management CRM platform management module, and promote the implementation; and according to the department plan, lead the team to participate in the development and upgrading of CRM system (PC and mobile terminal) according to the formulated plan.

• 领带团队参与制订及落实CRM系统的技术路线，进行技术架构规划与设计的工作，把技术架构落实到实际的软件研发中

The tie team participates in the formulation and implementation of the technical route of CRM system, the planning and design of technical architecture, and the implementation of technical architecture into the actual software development.

• 带领团队参与CRM系统开发过程中的重大技术难点攻关，解决实际的开发过程中的困难的技术问题

Lead the team to solve the major technical difficulties in the development of CRM system and solve the technical problems in the actual development process.

• 不断参与开发新预测算法及分析方法，协助CRM Director完善CRM分析报告体系

Continuously participate in the development of new prediction algorithm and analysis method, assist CRM Director to improve CRM analysis report system.

• 带领团队持续改进CRM平台的服务架构、核心技术等，保证系统高性能、高可用性和高可扩展性。

Lead the team to continuously improve the service architecture and core technology of CRM platform to ensure high performance, high availability and high scalability of the system.

• 有效协助CRM项目的开展，提供相关分析支持。按时提供CRM统计分析报表，对于销售考勤数据进行日常追踪与管理；

Effectively assist CRM project development and provide relevant analysis support. Provide CRM statistical analysis report on time to track and manage sales attendance data.

• 与市场营销部的内部有效沟通；同其他职能、IT、运营、产品、财务能有效沟通。

Effective internal communication with marketing department; effective communication with other functions, it, operation, products and finance.

• 数据分析和运用：负责日常会员数据的收集与统计分析，建立会员数据库及定期相关数据深度分析与营销应用，及行业数据分析与应用；根据公司运营策略，对于目标客群进行客群分层分析、并对客群行为进行数据挖掘、最终达到各类客群分析指标。

Data analysis and application: be responsible for the collection and statistical analysis of daily member data, the establishment of member database and regular in-depth analysis and marketing application of relevant data, and the analysis and application of industry data; according to the company's operation strategy, carry out customer group hierarchical analysis for the target customer group, and carry out data mining for customer group behavior, and finally achieve various customer group analysis indicators.

任职资格: 1． 本科及以上学历，统计学专业或者数学专业毕业；

Bachelor degree or above, major in statistics or mathematics;

• 掌握SQL语句，熟悉Oracle，具备全面的数据处理能力，具备出色的数据敏感度； Understand SQL, be familiar with Oracle, have comprehensive data processing ability and excellent sense in data;
• 熟练运用SPSS、Clementine、Excel、PPT等常用软件进行数据分析；能有效管理数据分析团队； Proficient in SPSS, Clementine, Excel, PPT and other common software for data analysis; able to effectively manage the data analysis team;
• 具备数据库机构、算法开发、系统开发能力； Have the ability of database organization, algorithm development and system development;
• 5年或者以上零售或服装行业客户关系管理从业经验（奢侈品行业优先）；

5 years or above customer relationship management experience in retail or garment industry (luxury industry preferred);

• 英文良好，有较强的文字组织能力，工作细致；具备多向沟通能力、良好的职业道德；

Good command of English, strong ability of writing organization, meticulous work, multi-directional communication and good professional ethics.