Senior CRM Data Analyst / Customer Intelligence Analyst

Senior CRM Data Analyst / Customer Intelligence Analyst

Experience: 8 Years
Employment Type: Contract – C2C
Work Mode: Remote
Work Hours: 01:00 PM – 10:00 PM IST

Job Overview

We are looking for a highly analytical and commercially minded Senior CRM Data Analyst / Customer Intelligence Analyst with strong expertise in Salesforce Data Cloud (D360), Salesforce Marketing Cloud (SFMC), Adobe Analytics, and Tableau.

The role will focus on customer data insights, data quality monitoring, CRM performance analysis, and customer intelligence across EMEA.

You will act as a key bridge between business and technical teams, ensuring customer data within Salesforce Data Cloud is accurate, actionable, and trusted. The ideal candidate should be comfortable investigating complex data issues, identifying root causes, and translating data into actionable business recommendations.

Primary Technology

• Salesforce Data Cloud (D360)

Mandatory Technologies

• Salesforce Data Cloud (D360)
• Salesforce Marketing Cloud (SFMC)
• Adobe Analytics
• Tableau
• SQL

Key Responsibilities:
Salesforce Data Cloud (D360)

• Act as a subject matter expert for Salesforce Data Cloud (D360).
• Analyze and monitor customer data quality, identity resolution, attributes, audiences, and profile unification.
• Investigate discrepancies in customer counts, audience composition, campaign targeting, and reporting.
• Identify data quality issues, system gaps, and process inefficiencies.
• Work with Engineering, Data, and Product teams to define and implement corrective actions.
• Recommend improvements to customer data accuracy, availability, and usability.

CRM & Customer Analytics

• Analyze customer behavior, lifecycle performance, engagement, retention, and purchasing trends.
• Perform customer segmentation, audience analysis, affinity analysis, and customer value analysis.
• Support CRM personalization initiatives with actionable insights.
• Evaluate CRM campaigns and customer journey performance.
• Identify opportunities to improve customer engagement and retention.

Adobe Analytics & Digital Insights

• Analyze website and digital customer behavior using Adobe Analytics.
• Identify opportunities to improve conversion, engagement, and customer experience.
• Partner with E-commerce and Product teams to analyze customer journeys and friction points.
• Connect digital behavior with CRM engagement and revenue outcomes.

Reporting & Data Visualization

• Build and maintain Tableau dashboards for CRM, Marketing, Product, and E-commerce stakeholders.
• Develop automated reporting solutions to reduce manual reporting efforts.
• Ensure consistency and accuracy across reporting platforms.
• Create clear and impactful data visualizations.
• Present complex insights in an easy-to-understand format for different audiences.

Stakeholder Management

• Collaborate with CRM, E-commerce, Product, Digital, Data Engineering, and Commercial teams.
• Translate complex technical findings into business-friendly recommendations.
• Bridge communication between technical and business stakeholders.
• Support data-driven decision-making through effective storytelling and analysis.
• Proactively challenge assumptions and highlight data quality concerns.

Required Skills & ExperienceTechnical Skills

• 8+ years of experience in CRM Data Analytics / Customer Intelligence / Data Analytics.
• Advanced hands-on experience with Salesforce Data Cloud (D360).
• Strong understanding of:
• Customer data models
• Identity resolution
• Profile unification
• Segmentation
• Audience creation
• Customer data quality
• Strong experience troubleshooting and resolving data quality issues.
• Hands-on experience with Salesforce Marketing Cloud (SFMC).
• Advanced proficiency in Adobe Analytics.
• Advanced proficiency in Tableau, including dashboard development and data visualization.
• Strong SQL skills and experience working with large customer datasets.
• Experience working with cloud data warehouses such as Snowflake.

Business & Communication Skills

• Excellent stakeholder management and communication skills.
• Ability to communicate effectively with both technical and non-technical teams.
• Strong analytical and problem-solving abilities.
• Ability to translate business requirements into data-driven insights.
• Comfortable challenging assumptions and identifying data quality risks.
• Strong data storytelling and presentation skills.
• Ability to influence business decisions through actionable recommendations.

What Success Looks Like

• Salesforce Data Cloud audiences and customer profiles are trusted by business stakeholders.
• Data quality issues are proactively identified, communicated, and resolved.
• CRM, Product, and E-commerce teams leverage data insights for better decision-making.
• Tableau dashboards become a reliable source of truth for customer and campaign performance.
• Stakeholders have clear visibility into customer trends, opportunities, and risks.
• Data-driven recommendations contribute to improved engagement, conversion, retention, and revenue.

Pay: ₹90,000.00 - ₹130,000.00 per month

Experience:

• CRM Data Analytics : 8 years (Required)

Work Location: Remote