Senior CRM Manager

Who you are

• Mid-to-senior direct-to-customer CRM experience
• End-to-end delivery of automated CRM lifecycle initiatives, from strategy to analysis
• Experience building campaigns using an Email Service Provider (ESP)
• Experience using BI tools and strong Excel skills
• Data-driven, commercially astute and highly analytical
• Creative problem-solver with a can-do, self-starting attitude
• Excellent communicator with strong stakeholder management and influencing skills
• Able to multitask, prioritise effectively and work at pace across multiple projects
• Comfortable working in fast-paced, changing environments and prioritising by business need, effort and potential return
• Strong English skills; Braze and strong HTML experience desirable

What the job involves

• The Senior CRM Manager is a creative communications thinker, and get-your-hands-dirty doer to help nail how we engage customers through CRM
• They have excellent analytical, strategic and prioritisation skills, and a hunger to test and learn their way to success
• They will shape how we communicate, how we segment and how we entice customers to transact, all the while helping them unlock more and more of the value they came to us for
• Delivering overarching CRM strategy within US & Canada markets
• Work collaboratively with other areas of the business such as Product, Creative, Brand, Clinical and Analytics teams to create the most powerful multi-channel CRM programmes
• Deliver new and optimise existing processes and activities for engagement, efficacy and efficiency
• Devise, implement and report on CRM initiatives which build customer lifetime value
• Optimise and maintain the transactional suite of communications
• Leverage the available data and segmentation to better understand our customers and identify areas of opportunity
• Work closely with Analytics and Engineering to unlock data required to power campaigns
• Continually test and learn to further optimise campaigns
• Design, maintain and circulate regular reporting
• Take responsibility for the NPS, Surveys and Reviews strategy
• Keep on top of the latest trends and best practices in CRM and bring to the table
• Knowledge-share with other members of the team

Benefits

• Monthly Socials
• Health Insurance
• Gym discount
• Flexible working
• £1,000 Annual Learning and Development budget
• Audible Subscription
• Pension Contribution
• 25 days holiday + UK Bank holidays
• Free HeliosX Products