Senior Customer Activation Strategy Manager

ABOUT THE JOB

In accordance with the applicable laws and regulations on personal data protection, including the Law on Personal Data Protection and its implementing regulations, Home Credit Vietnam Finance Company Limited (“Home Credit”) collects and processes candidates’ personal data for recruitment purposes and other related purposes in accordance with the Agreement, Notice and Acceptance for Personal Data Processing.

By submitting your application to Home Credit through Linkedin, you acknowledge that you have read, understood and agreed to the contents of the Agreement, Notice and Acceptance for Personal Data Processing available at the following link: https://career.homecredit.vn/en/article/agreement-notice-acceptance-for-personal-data-processing/, and consent to Home Credit collecting and processing your personal data in accordance with applicable laws and regulation s

KEY RESPONSIBILITIES

• Develop and implement a comprehensive CVM communication & costs strategy aligned with business goals
• Work closely with product teams to ensure CVM strategies align with new product launches and updates, ensuring seamless integration of products into the CVM lifecycle.
• Contribute to product feedback loops by analyzing customer engagement data and providing actionable insights.
• Create and oversee data-driven campaigns to activate customers and drive cross-sell/upsell opportunities using lifetime value calculations.
• Collaborate with campaign teams to execute impactful and timely customer campaigns.
• Work with communication teams to refine content strategies for various channels.
• Design, monitor, analyze, and act on campaign performance using KPIs such as engagement rates, conversion rates, and customer lifetime value (CLV).
• Evaluate and implement new technologies to enhance communication efficiency and reduce costs.
• Monitor Digital Sales performance, optimize strategies from CVM side and cooperate with Digital Product/Sales on initiatives to deliver digital KPIs

KEY REQUIREMENTS:

• At least 5 years of experience in CVM, CRM, Customer life cycle, Customer Retention, Growth marketing, Product management, Card managements or relevant roles in CFC, Banking, Fintech, Ecommerce, Ride Hailing, … industry.
• Proficient with data analysis, skilled with Pivot Table, experienced with Power BI is an advantage
• Good analytical mindset and understanding of data structures
• Good logical thinking to analyze and build up business processes
• From upper-intermediate level in English

COMPENSATION & BENEFITS

• 13th Salary Fixed and KPI Bonus
• Premium Health Care for personal & 3 dependents
• 24/7 Accidental Insurance
• 100% Social Insurance
• Meal + Phone Allowance
• Yearly Medical Checkup
• 18 Annual Leaves
• Professional and Transparent Working Environment
• Apply Latest Financial Technology in the World