(Senior) Customer Analytics & Data Science Manager

Responsibilities

• Develop and manage data and behavior-driven targeted marketing execution and customer contact strategies
• Work closely with business units to identify opportunities and data/ digital innovations in driving digital sales through effective targeting and analyzing customer behavior
• Assist business units in applying data science insights such as predictive model and customer segmentation in marketing campaign to drive business performance
• Monitor digital business performance and deliver actionable insights and recommendations to improve campaign efficiency and end-to-end customer journey
• Develop performance report and presentation to evaluate campaign effectiveness and facilitate management decisions
• Lead the digital sales team to coordinate, drive, and monitor the implementation of data marketing strategies

Requirements:

• Degree or above with major in business, quantitative, numerical science or related discipline
• 4-10 years' experience relating to data analytics and digital sales, at least 2 years of which at managerial level for senior position
• Proficiency in Microsoft Office tools such as Excel and Powerpoint
• Proficiency in SAS, SQL, Python or similar analytically oriented programming languages is a plus
• Strong analytic skills, sensitive to numbers including website and performance analysis. Familiar with analytics tools, such as Google Analytics 4, Adobe Analytics
• Experience in AI Decisioning or CRM platform, such as Pega, Salesforce is a plus
• Knowledge in building dashboard like Tableau, SAS VA or any equivalent tools would be an advantage
• Experience in Banking, Financial Services or FinTech industry preferred
• A mature self-starter with strong drive, motivation, committed with good business sense and strong understanding of the personal banking market
• Excellent interpersonal and communication skills with excellent written and spoken English and Chinese, fluency in Mandarin would be a definite advantage

We offer competitive remuneration package and comprehensive fringe benefits including medical and life insurance, and different types of allowances to the right candidates. Interested parties, please submit your application online. For details, please visit our website http://www.bochk.com. Data collected would be used for recruitment purposes only. Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 12 months of receipt.