Senior Data Analyst

Job Description – Data Analyst (E-commerce Focus)

Role: Senior Data Analyst

Experience: 5 -8 Years

Employment Type: Full Time

Role Overview

We are seeking a detail-oriented and analytical Data Analyst with strong experience in the e-commerce domain. The role requires analyzing customer behavior, sales performance, and operational metrics to generate actionable insights that drive business growth. The ideal candidate should be proficient in data analysis, reporting, and visualization while working closely with business, marketing, and product teams.

Key Responsibilities

· Analyze large datasets related to sales, customers, orders, traffic, and marketing performance.

· Build dashboards and reports to track key e-commerce KPIs such as conversion rate, AOV, CLTV, retention, and churn.

· Perform cohort analysis, funnel analysis, and customer segmentation.

· Support product and marketing teams with data-driven insights.

· Analyze website and app performance data to optimize user experience.

· Work with business stakeholders to define metrics and reporting needs.

· Automate recurring reports and dashboards.

· Identify trends, anomalies, and opportunities for revenue growth.

· Support A/B testing and experimentation initiatives.

· Ensure data accuracy and consistency across reporting systems.

Required Technical Skills

· Strong proficiency in SQL for querying and data manipulation.

· Advanced knowledge of Microsoft Excel or Google Sheets.

· Hands-on experience with BI tools such as Power BI, Tableau, Looker, or Google Data Studio.

· Experience with analytics platforms like Google Analytics, Firebase, Mixpanel, or Adobe Analytics.

· Understanding of ETL processes and data pipelines.

· Basic knowledge of Python or R for data analysis (preferred).

· Familiarity with databases such as MySQL, PostgreSQL, BigQuery, or Redshift.

Domain Expertise – E-commerce

· Online customer journey and funnel performance analysis.

· Product performance and category trend analysis.

· Pricing and discount effectiveness tracking.

· Inventory and supply chain analytics.

· Marketing campaign ROI measurement.

· Personalization and recommendation performance analytics.

· Marketplace or D2C platform analytics.

Soft Skills

· Strong analytical and problem-solving mindset.

· Excellent communication and presentation skills.

· Ability to translate business problems into analytical solutions.

· Proactive attitude with ownership and accountability.

· Ability to work effectively with cross-functional teams.

Education

Bachelor’s degree in Computer Science, Statistics, Mathematics,