Senior Data Analyst (Growth Analytics, CRM)

• CookUnity is looking for a Senior Data Analyst, Growth Analytics – CRM to own and scale our CRM analytics strategy
• In this role, you will help deepen customer relationships, optimize retention, and drive lifetime value by building the measurement and insights engine behind our lifecycle marketing programs
• You’ll partner with Marketing, Product, and Data Engineering to ensure CRM decision-making is data-driven and tied directly to business impact
• Own the Analytics strategy for CRM, enabling CookUnity to deepen customer relationships, optimize retention, and drive lifetime value
• Define and implement measurement frameworks to evaluate CRM campaigns, personalization initiatives, and lifecycle journeys
• Partner closely with Marketing, Product, and Data Engineering to design and analyze experiments (A/B, holdouts, campaign lift) using appropriate statistical techniques (e.g., power analysis, statistical tests) that improve engagement and reduce churn
• Build reporting and analysis to identify customer behaviors and signals that drive repeat orders, upgrades, and long-term loyalty
• Develop and maintain automated dashboards to track CRM performance (activation, retention, reactivation, campaign impact)
• Ensure CRM decision-making is data-driven, linking campaign outcomes directly to revenue and retention
• Present insights and recommendations to executive leadership with clear storytelling and high-quality visualizations

Benefits

• Comprehensive Health, Dental & Vision Insurance
• 401(k) Plan to invest in your future
• Paid Parental Leave
• Wellness Benefit to support your physical, mental and emotional wellbeing
• Unlimited Paid Vacation & Sick Days
• 4-Week Paid Sabbatical after 5 years with us
• Compassionate leave each time the need arises
• Remote/Hybrid/On Site Options
• Employee Stock Options Plan
• Bi-annual bonus based on performance
• Planning Sessions twice a year: New York & Buenos Aires
• Spanish/English Lessons with a private coach
• Monthly CookUnity Credits to enjoy meals crafted by our creators
• Once a month in-person gatherings to fuel connection and belonging
• Chef-Led Culinary Trips to foodie destinations (twice a year)- Experience with business intelligence platforms (Tableau, Looker, or equivalent)
• Thrive in a fast-paced startup environment, comfortable framing ambiguous problems and driving solutions with cross-functional partners
• Strong communication and storytelling skills; ability to turn complex data into actionable strategies for Marketing and Product leaders
• 5+ years of experience in analytics, with a strong focus on CRM, lifecycle, or growth analytics
• Excellent English, both written and spoken, given HQ presence in the U.S
• Advanced proficiency with SQL; ability to pull, transform, and validate large data sets independently
• Proven track record of applying measurement and experimentation techniques, including using statistical testing techniques, to evaluate CRM initiatives
• Experience with CRM or campaign management platforms
• Familiarity with web and app analytics tools (Amplitude, Mixpanel, Google Analytics, etc.)
• Understanding of ETL, data warehousing, and modeling concepts (we use dbt and Snowflake)- If you’re interested in this role, please submit your application, and if we think you might be a fit, we’ll get in touch with you. Thank you for your time!