Senior Data Analyst - Performance Marketing

Senior Data Analyst

Wilshire Law Firm is a distinguished, award-winning legal practice with over 18 years of experience, specializing in Personal Injury, Employee Rights, and Consumer Class Action lawsuits. We are dedicated to upholding the highest standards of Excellence and Justice and are united in our commitment to achieve the best outcome for our clients. You will work side by side on a team of dynamic, collaborative, and client-focused professionals who are committed to delivering on our founding core values: Excellence, Teamwork, and Integrity.

The Opportunity

As a Senior Data Analyst, you will serve as a subject matter expert in data collection, analysis, and reporting with a focus on performance marketing and ROI across the firm. You will work directly with the team to understand the data needs, perform the analysis, and deploy results/solutions. You will also have the opportunity to advise on resources needed to continue advancing our data solutions.

Accountable for

• Work with executives and Firm leaders to identify opportunities to accelerate our business.
• Create reports, dashboards, and visualizations to understand business performance across key initiatives, practice areas and channels.
• Establish KPIs to measure the effectiveness of business decisions.
• Partner with Performance Marketing and Intake teams to surface optimization opportunities based on performance trends and cohort behavior.
• Build and maintain dashboards tracking key initiatives.
• Validate and maintain attribution accuracy across CRM, MarTech systems and tracking infrastructure. Monitor full-funnel metrics from click call qualified- retained case, case value and ROI to identify efficiency gaps and revenue leakage.
• Support forecasting models and creation of alert systems utilizing historical data, conversion velocity, and intake performance benchmarks.
• Document tracking architecture, reporting logic, and data workflows to ensure operational transparency and continuity.

Qualifications

• 7+ years of experience working in data analysis in a highly competitive digital-first consumer business.
• Strong Excel skills and experience with SQL, PowerBI, Tableau or similar software.
• Understanding of marketing, marketing analytics, conversion tracking, and cross-channel performance measurement.
• Strong analytical thinking with the ability to translate data into actionable insights for leadership.
• Salesforce experience is highly preferred.
• Ability to reconcile data discrepancies and diagnose issues.
• Ability to set and meet deadlines in a fast-paced environment.
• Ability to work in high-pressure situations.
• Excellent attention to detail with high standards of accuracy.

Strive for Excellence. Fight for Justice. Foster Unity.

Wilshire Law Firm celebrates being an equal employment opportunity provider to all people in accordance with all applicable laws. We are committed to providing reasonable accommodations to assist individuals with disabilities during the application process and to facilitate their performance of essential job functions throughout their employment.

Join Wilshire Law Firm
Los Angeles, Irvine, San Diego, Oakland, Sacramento