Senior Data Scientist

We are seeking a highly skilled and motivated Data Scientist to join our dynamic team. The successful candidate will play a pivotal role in a strategic project focused on developing a deep understanding of our customers through advanced analytics. You will be responsible for the end-to-end development of machine learning models, from initial data exploration and feature engineering to building customer segmentation, propensity models, and a Next Best Action (NBA) engine. This role requires a strong foundation in statistical modeling, machine learning, and data manipulation to transform complex datasets into actionable business insights.

Roles and Responsibilities: :Data Assessment & Preparation: Execute data quality assessments to quantify completeness, identify gaps, and recommend remediation actions. Ingest and consolidate priority datasets from the Data Lake and external sources. Model Development & Validation: Develop and transform features to prepare model-ready inputs for segmentation and propensity modeling. Build, train, and optimize customer segmentation models using clustering algorithms. Develop a suite of supervised propensity models to rank products based on customer affinity. Design and implement a Next Best Action (NBA) prioritization logic engine to deliver targeted "nudges." Validate models through backtesting, correlation analysis, and business sense checks to confirm stability and relevance. NLP & Call Insights: Implement NLP modules to extract keywords and analyze sentiment from call transcripts. Develop and refine prompts for LLMs to generate accurate and consistent cluster labels and persona descriptions. Collaboration & Reporting: Work closely with the AI Engineering team, business stakeholders, and other data scientists to align on project goals and deliverables. Document and present model performance, insights, and validation results to stakeholders for review and feedback.