Senior Demand Generation Manager

• We’re looking for a strategic, data-driven Senior Demand Generation Manager to lead integrated demand generation programs
• In this role, you’ll own the end-to-end strategy, execution, optimization, and performance of multi-channel marketing campaigns that generate qualified pipeline, accelerate revenue growth, and strengthen market awareness
• You’ll partner closely with Product Marketing, Sales, Marketing Operations, Content, Creative, and Digital teams to develop scalable programs that engage target prospects and accounts throughout the enterprise buyer journey
• Own the demand generation strategy, driving marketing-sourced and marketing-influenced pipeline while supporting revenue goals
• Develop and execute integrated, multi-channel campaigns across digital advertising (paid social, display, retargeting), content syndication, email, webinars, virtual events, direct mail, and sales development programs
• Build campaign strategies aligned to business objectives, target personas, industry trends, and the enterprise buyer journey
• Partner closely with Product Marketing to translate product positioning into high-performing demand generation campaigns
• Serve as the primary marketing partner to Sales and GTM teams, aligning on pipeline goals, target accounts, campaign priorities, and performance insights
• Drive segmentation, audience strategy, and campaign personalization in partnership with Sales, Marketing Operations, and Performance Marketing teams
• Analyze campaign performance, pipeline contribution, attribution, and ROI to identify optimization opportunities and improve program effectiveness
• Forecast campaign performance and develop plans to achieve pipeline and revenue targets
• Identify opportunities to scale successful programs while continuously testing new channels, messaging, tactics, and AI to improve conversion rates and marketing spend efficiency
• Stay informed on competitive activity, industry trends, buyer behavior, and emerging demand generation best practices
• Present campaign strategy, performance, insights, and recommendations to senior Marketing and Sales leadership
• Mentor and provide guidance to junior marketers while contributing to demand generation best practices, processes, and operational excellence

Benefits

• Health and wellness benefits: High quality health plans and access to hormonal and family-building support.
• Time away from work: Generous paid time off including vacation, holidays, sick time, bereavement, and more.
• Financial benefits: Beyond a competitive salary, plans are provided to assist in your financial future including retirement and pension plans as well as life and disability insurance.
• Parental leave: Parents are eligible for time off to care for their newborn, adopted child, or foster child. Parental leave benefits and pay vary by location.
• Professional development: Continuously grow through development workshops, mentoring programs, and more.
• Community impact: We partner with communities to provide services in addition to sponsoring our own events.
• Live your best life: Invest in yourself, on us. Our monthly wellness stipend is designed to support your life beyond the screen, giving you the flexibility to fuel your passions and your well-being.
• Mental health: Access to Headspace’s well known meditation support plus coaching and therapy, for you and additional loved ones.- The ideal candidate is an experienced B2B SaaS marketer who thrives at the intersection of strategy and execution
• You have a strong analytical mindset, excel at cross-functional leadership, and continuously optimize programs based on performance data and market insights
• Strong project management and organizational skills, with the ability to manage multiple high-impact initiatives simultaneously
• Deep understanding of enterprise buying committees, complex sales cycles, and full-funnel marketing strategies
• 5-7+ years of B2B SaaS demand generation or integrated marketing experience, with increasing ownership of strategy and business outcomes
• Curious, collaborative, and results-oriented, with a passion for continuous improvement and experimentation
• Excellent communication and presentation skills with experience sharing results and recommendations with senior leadership and cross-functional GTM teams
• Experience partnering with Sales leadership and executive stakeholders to drive alignment and business results
• Advanced experience with marketing automation and CRM platforms such as Marketo and Salesforce
• Proven success building integrated demand generation programs that consistently generate qualified pipeline and influence revenue
• Demonstrated ability to balance strategic thinking with hands-on campaign execution
• Strong analytical mindset with experience using data to optimize campaigns, prioritize and allocate budget, and measure ROI
• Experience marketing enterprise SaaS - Knowledge of GRC, Risk, Compliance, Audit, Security, or IT/Cyber buyer personas are a big plus!