Senior Demand Generation Manager

• Reporting into the Senior Manager, Demand Generation, this role is responsible for email, paid search, webinars, social, and third-party sponsorships—with a focus on flawless planning, on-time execution, and measurable results
• You’ll work closely with the Senior Manager to implement integrated campaigns, ensuring the right message reaches the right audience at the right time, through the most effective channel
• Own Email Nurture & Lifecycle Campaigns: Plan, execute, and optimize segmented email nurture programs and lifecycle campaigns with personalized messaging. Partner with Marketing Ops for execution, testing, and measurement
• Leverage AI Across Campaign Execution: Actively use AI tools to streamline workflows, accelerate content creation, personalize messaging at scale, and continuously find smarter ways to execute across all channels
• Run the Webinar Program: Drive webinar promotion, logistics, and post-event follow-up to maximize lead generation and engagement
• Own Paid Advertising: Plan and run paid search and LinkedIn campaigns - handling keyword management, bid strategy, ad copy, audience segmentation. Leverage AI to automate as much as possible
• Report on Campaign Performance: Own biweekly performance reporting across all demand generation channels—tracking key metrics, surfacing insights, and flagging optimizations to keep campaigns performing against goals

Benefits

• Health
• Dental
• PTO- We’re looking for a hands-on, strategic & execution-focused Demand Generation Manager to bring campaigns to life across Fieldguide’s key practice areas
• The ideal candidate is a strategic thinker and strong executor who thrives on getting things done - someone who can manage multiple campaigns simultaneously, keep cross-functional stakeholders aligned, and drive projects from kickoff to launch without dropping the ball
• You’re also someone who lives and breathes AI, constantly finding ways to use it to work smarter, move faster, and get more out of every campaign
• A collaborative, team-first mindset and strong cross-functional communication skills
• Lives and breathes AI, consistently leveraging AI tools to automate workflows, accelerate content creation, optimize campaigns, and do more with less
• Execution excellence, with a track record of bringing campaign plans to lif
• A bias for action, someone who moves fast, tests often, and iterates based on results
• Hands-on experience managing paid search and display campaigns, including Google Ads, keyword management, and bid optimization
• Strong project management skills, able to juggle multiple campaigns, coordinate cross-functional stakeholders, and consistently hit deadlines in a fast-paced environment
• Proven track record building and executing email nurture programs and lifecycle campaigns end-to-end
• 7+ years of experience in B2B SaaS marketing, with a focus in demand generation, performance marketing, or lifecycle marketing