Senior Demand Operations Technology Administrator

Overview The Marketing Demand Operations Technology Administrator 3 is a senior technical consultant embedded within Hyland’s Demand Operations function. This role provides admin-levelexpertiseacross marketing automation and sales engagement platforms with a primary focus on AIoptimization AutomationMarketo and working knowledge of 6senseQualifiedCookie compliance Google Tag Manager Salesforce and Salesloft .

The role is responsible not only for executing requests but for solving complex Demand Ops problems holistically using strong technical judgment and a deep understanding of Hyland’s internal processes to design scalable governable and maintainable solutions.The ability to troubleshoot lead and marketing data is essential.

Responsibilities

• Serve as a senior administrator for Demand Ops marketing technologies ensuring solutions align with platform best practices and internal governance standards.
• Partner with marketing and business stakeholders to identify prioritize and deliver AI and automation opportunities that improve operational efficiency and business outcomes.
• Design develop implement and optimize end-to-end automated workflows across marketing operations analytics and other business functions.
• Diagnose and resolve complex automation data and integration issues across Marketo 6sense Qualified Salesforce and Salesloft .
• Build Salesforce and platform reports to help show trends patterns and diagnostics.
• Design solutions that account for downstream impacts reuse and long ‑ term supportability — not just immediate delivery.
• Proactively identify areas of success risk and opportunity for improvement across existing implementations.
• Make thoughtful recommendations to improve scalability reduce technical debt and strengthen overall Demand Ops operations.
• Provide technical leadership and guidance to junior team members reviewing work and mentoring on solution design and system thinking.
• Operate as a trusted extension of the internal Demand Ops team executing work through established intake and prioritization processes.

Minimum Requirements

• Bachelor's degree in Marketing Information Systems Business Computer Science or a related field; or equivalent combination of education and experience.
• 4+ years of experience administering and supporting marketing technology platforms marketing automation systems or demand generation operations.
• Hands-on experience with Marketo administration including campaign execution lead lifecycle management workflows and troubleshooting.
• Experience working with CRM and sales engagement platforms such as Salesforce and Salesloft .
• Experience diagnosing and resolving marketing data lead flow integration and automation issues.
• Working knowledge of marketing technology platforms such as 6sense Qualified Google Tag Manager and cookie compliance solutions.
• Experience creating reports dashboards and data analyses to identify trends diagnose issues and support business decisions.
• Strong understanding of automation concepts system integrations data governance and operational best practices.
• Demonstrated ability to independently manage complex assignments and recommend scalable solutions.
• Strong analytical problem-solving communication and stakeholder management skills.
• Ability to mentor and provide technical guidance to less experienced team members.