Senior Designer

JOB DESCRIPTION | Designer

ABOUT LABBRAND

LABBRAND, a Labbrand Group company, is a leading global brand consultancy founded in China in 2005.

As your guiding partner for brand innovations, LABBRAND channels the power of your brand towards accelerated growth. With expertise in Naming, Branding and Innovations, LABBRAND drives your brand forward amidst shifting business environments.

Through seamless coordination of Insights, Strategy, Naming and Design, LABBRAND creates brand identity and brand innovations that strengthen brand equity.

DESCRIPTION OF THE POSITION

As Senior Designer based in our Shanghai headquarters, you will contribute to the approach, ideate and develop integrated brand design solutions that are strategic and culturally relevant to the market and client business context. You will be actively involved in landing impactful design solutions that bring to reality the brand objectives, combining the expertise of identity, packaging, communication, digital and environmental practices. You will be contributing to the consultancy team process, ensuring the successful realization of design deliverables and achieving project excellence.

MAIN RESPONSIBILITIES

PROJECT EXCELLENCE │We see beauty in each project: we aim to make every human and enterprise uniquely brilliant and beautiful, how about you?

Representing our consultancy culture, help clients project the brand’s visual universe brought forward by our creations.

Advocate performance of excellence with a great sense of accountability, integrity, and results-orientation.

Be responsible for the quality of deliverables and final checks before sharing with the client

Collaborate with the team to ideate concepts and develop project deliverables, as well as other departments for cross-disciplinary projects and comprehensive branding journeys.

Contribute to design process meetings and participate in client presentations and briefings.

Communicate with clients to better understand their needs and respond efficiently.

CLIENT ENGAGEMENT │We build journey with clients, guide them through unique, various and exciting projects. Are you ready to build a new journey, too?

Collaborate with Business and Account Management Department (BAM)to activate existing clients and develop new clients.

Support ECD and BAM on engagements, during and after project completion to enhance client loyalty.

Help develop and grow long-term design-specific accounts.

Manage client expectation by showcasing the value of our process, approach and culture of design.

Provide hybrid design realizations and implementation that illustrate the robustness of our design solution.

THOUGHT LEADERSHIP │You will become a brand expert in tune with the latest state of art in the branding field.

Use Labbrand branding tools as invisible tool to guide the presentation of our design.

Frame the business challenge beyond design – show we have the expertise and experience to envision further.

Collaborate in capturing internal best practices as well as develop/learn and apply innovative methodologies to expand the design capabilities of the team and company.

Demonstrate strong insights and understanding of macro, category, and design trends to be reflected in both project excellence and thought leadership publications. Contribute to the content generation of Labbrand articles, press or news release, case studies and awards application.

TEAM DEVELOPMENT │You have the opportunity to experience freedom to explore and embark on new territories, shall you take it?

Implement of quality enhancement within the organization, department, processes, and tools.

Learn and apply state-of-the-art techniques and methodologies to share internally with the team.

Note: this responsibilities list is non-exhaustive.

REQUESTED COMPETENCIES

General Competencies:

• Result and customer oriented

• Strong sense of accountability and responsibility with integrity and trust

• Ability to progress autonomously and strong learning ability

• Collaborative sense

• Cross cultural Sensitivity with proficiency in English as well as Mandarin

Design Specific Competencies:

• Bachelor degree or above, major in Graphic Design, Visual Communication Design or related field is a plus

• At least 3-5 years’ work experience in branding agency or design agency, mainly experience in packaging design for FMCG international brands. Other expertise is a plus

• Excellent skill in Adobe cs5, include: illustrator, Photoshop, InDesign

• Sensitive to packaging design production that ensures design standards are maintained right down to the smallest piece of back of pack copy

• Quality acumen with an attention to details

• Skilled at design thinking and highly solution driven

• Ability when required, to think and work independently, to achieve results with minimal supervision