Senior Digital Marketer

Job Description – Digital Marketing Specialist / Performance Marketer

Job Title: Digital Marketing Specialist / Performance Marketer
Experience: 2+ years
Employment Type: Full-time
Location: Vennala, Kochi, Kerala
Department: Marketing

About the Role

We are looking for an experienced and results-driven Digital Marketer with strong expertise in Meta Ads, lead generation, campaign optimization, and digital marketing tools.

The ideal candidate should have hands-on experience creating, scheduling, managing, and optimizing Facebook and Instagram advertising campaigns, with a proven ability to generate high-quality leads at an efficient cost.

Key Responsibilities

• Plan, create, schedule, launch, and manage Meta (Facebook & Instagram) advertising campaigns.
• Develop lead-generation strategies focused on quality leads, conversions, and ROI.
• Set up and optimize Meta Ads Manager campaigns, including:
• Lead Generation campaigns
• Conversion campaigns
• Traffic and engagement campaigns
• Retargeting campaigns
• Custom and Lookalike Audiences
• Create and manage ad sets, audiences, budgets, placements, creatives, and bidding strategies.
• Continuously monitor campaign performance and optimize CPL, CTR, CPC, conversion rate, and lead quality.
• Test different ad creatives, copy, audiences, offers, placements, and campaign structures through A/B testing.
• Manage daily/weekly campaign budgets and scale successful campaigns while controlling costs.
• Set up and monitor Meta Pixel, Conversions API, events, and conversion tracking where required.
• Analyze lead quality and coordinate with the sales team to identify which campaigns are generating genuine business opportunities.
• Build and optimize retargeting funnels for website visitors, social media users, video viewers, and previous leads.
• Prepare regular performance reports with actionable insights and recommendations.
• Stay updated with changes to Meta Ads, algorithms, targeting options, privacy policies, and advertising best practices.
• Work with designers, content creators, and sales teams to develop high-performing marketing campaigns.
• Explore and utilize relevant digital marketing, analytics, CRM, automation, scheduling, and reporting tools.

Required Skills & Experience

• 3+ years of hands-on experience in digital marketing/performance marketing.
• Strong practical knowledge of Meta Ads Manager and Facebook/Instagram advertising.
• Demonstrated experience generating quality leads through paid advertising.
• Strong understanding of campaign objectives, audience targeting, retargeting, bidding, budgeting, and campaign optimization.
• Experience with lead funnels and conversion optimization.
• Good understanding of Google Analytics/GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
• Familiarity with tools such as Canva, Meta Business Suite, Google Ads, Looker Studio, CRM platforms, email marketing tools, and marketing automation platforms.
• Strong analytical and problem-solving skills.
• Ability to interpret campaign data and make data-driven marketing decisions.
• Good understanding of digital marketing metrics such as CPL, CPA, ROAS, CTR, CPC, CPM, conversion rate, and lead-to-customer rate.
• Strong communication and reporting skills.
• Ability to manage multiple campaigns and deadlines independently.

Preferred Qualifications

• Experience managing significant monthly advertising budgets.
• Proven track record of reducing CPL while improving lead quality.
• Experience with e-commerce, real estate, education, healthcare, finance, or other lead-generation industries.
• Experience working with CRMs and lead management systems.
• Knowledge of landing page optimization and conversion-rate optimization (CRO).
• Basic understanding of SEO, content marketing, email marketing, and organic social media.
• Meta Blueprint or other recognized digital marketing certifications are a plus.

Key Performance Indicators (KPIs)

Success in this role will be measured through:

• Number and quality of leads generated.
• Cost Per Lead (CPL).
• Cost Per Acquisition (CPA).
• Conversion rate.
• Return on Ad Spend (ROAS), where applicable.
• Lead-to-customer conversion rate.
• Campaign scalability and budget efficiency.
• Overall contribution to revenue and business growth.

Ideal Candidate

We are looking for someone who is hands-on, analytical, creative, and performance-oriented—not someone who only knows how to boost posts.

The ideal candidate should understand the complete process from campaign planning → audience targeting → ad creation → scheduling → lead capture → tracking → optimization → lead-quality analysis → scaling.

Candidates with a proven portfolio or case studies demonstrating successful Meta lead-generation campaigns will be preferred.

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Health insurance
• Paid sick time

Work Location: In person