Senior Digital Marketer

About the role

You'll work across a portfolio of B2B clients, turning business challenges and customer insights into digital strategies that deliver measurable outcomes. You'll combine strong digital fundamentals with an AI-first mindset, knowing your way around paid media, SEO, analytics, automation, CRM and conversion optimisation, while being curious about how AI is changing the way marketers research, create, target, optimise, automate and measure.

Key responsibilities

• Planning and executing integrated digital campaigns across paid search, paid social, SEO, email, websites and marketing automation
• Using AI to accelerate research, uncover audience and market insights, develop hypotheses, create campaign variations and identify optimisation opportunities
• Building smarter marketing workflows using AI, automation and connected platforms
• Using performance data to understand what is happening, why it is happening and what should be done next
• Developing dashboards and translating complex performance data into clear recommendations for clients
• Improving conversion journeys, landing pages, lead funnels and digital experiences
• Optimising content and websites for both traditional search and emerging AI-led search and discovery
• Experimenting with new AI-enabled marketing tools and approaches, then determining what is genuinely useful
• Presenting strategies, results and opportunities to clients with confidence and clarity
• Mentoring other team members and sharing digital and AI knowledge across the agency

About you

• 5+ years' experience in digital marketing, preferably in an agency or B2B environment
• Strong practical experience with Google Ads and paid social
• Strong practical experience with GA4, analytics and performance reporting
• Strong practical experience with SEO and evolving AI search
• Strong practical experience with CRM and marketing automation platforms such as HubSpot
• Strong practical experience with email marketing and lead nurturing
• Strong practical experience with conversion rate optimisation
• Strong practical experience with website and landing-page performance
• Experience with generative AI and AI-enabled marketing tools
• Ability to connect digital activity to commercial outcomes and communicate across different audiences without disappearing into digital jargon

About us

BlueOcean is a New Zealand B2B agency bringing together marketing strategy, digital, creative, lead generation and sales enablement to help progressive businesses grow. Our purpose is to empower B2B businesses to succeed, and our approach starts with understanding the customer and building trust. We're actively thinking about what an AI-enabled B2B agency should look like, and you'll have the opportunity to help shape that.