Senior Digital Marketer

Experience: Minimum 1 year
Work Location: Calicut, Kerala
Work Mode: In-person

About the Role

We are looking for a results-driven Senior Digital Marketing Executive to lead and optimize digital marketing campaigns across Meta, Google, SEO, and other digital channels. The ideal candidate should have hands-on experience in lead generation, paid advertising, campaign optimization, analytics, and performance marketing.

Key Responsibilities

• Plan, execute, and optimize Meta Ads campaigns across Facebook & Instagram.
• Manage and optimize Google Ads campaigns for lead generation and conversions.
• Develop and implement effective digital lead-generation strategies.
• Plan and execute SEO strategies, including keyword research, on-page and off-page optimization.
• Monitor campaign performance, budgets, CTR, CPL, CPC, conversions, and ROI.
• Conduct A/B testing of creatives, audiences, ad copies, and landing pages.
• Analyze competitors, market trends, keywords, and campaign performance.
• Track and report daily/weekly/monthly marketing and lead-generation metrics.
• Coordinate with content, design, and development teams for campaigns and landing pages.
• Identify opportunities to improve conversion rates and campaign ROI.
• Manage digital marketing budgets and optimize spending based on performance.
• Stay updated with the latest Google, Meta, SEO, and digital marketing trends.

Requirements

• Minimum 1 year of hands-on experience in Digital Marketing.
• Strong practical knowledge of Meta Ads Manager.
• Working experience with Google Ads and lead-generation campaigns.
• Good understanding of SEO, keyword research, and website optimization.
• Proven experience in generating and managing digital leads.
• Strong analytical and problem-solving skills.
• Knowledge of Google Analytics and Google Search Console.
• Experience with Canva or similar creative tools is an advantage.
• Strong communication and coordination skills.
• Ability to independently manage campaigns and meet performance targets.

Work Location: In person