Senior Digital Marketing Executive

Job Description Sr Digital Marketing Executive

• Understand new products, services, and websites to quickly grasp their business context and target audience.
• Develop and execute digital marketing strategies for new products and website launches.
• Optimize websites for search engines and AI-powered search/discovery platforms.
• Conduct keyword, competitor, and market research to identify growth opportunities.
• Plan and execute lead generation campaigns across multiple digital channels.
• Create and manage targeted email outreach campaigns to engage prospects.
• Build audience segments and personalized marketing campaigns for specific industries and buyer personas.
• Produce marketing briefs, messaging frameworks, landing page recommendations, and campaign assets.
• Collaborate with product, sales, and content teams to improve marketing effectiveness.
• Track campaign performance and continuously optimize based on analytics and insights.
• Maintain and execute repeatable marketing playbooks for product launches and demand generation.
• Recommend improvements to website content, conversion paths, and user experience to increase engagement and lead conversions.

Requirements

• 5+ years of experience in B2B digital marketing.
• Strong understanding of AEO/AIO/GEO, technical fundamentals, and modern search optimization.
• Experience optimizing websites for both traditional search engines and AI-driven search/discovery platforms.
• Ability to analyze website content and quickly understand business offerings and customer value propositions.
• Experience in planning and executing website or product launch marketing campaigns.
• Strong lead generation experience using inbound and outbound digital marketing techniques.
• Hands-on experience creating targeted email marketing and nurture campaigns.
• Experience developing audience segmentation and personalized marketing strategies.
• Knowledge of content marketing, landing page optimization, and conversion rate optimization (CRO).
• Experience using analytics platforms to measure campaign performance and recommend improvements.
• Excellent written communication skills with the ability to create compelling marketing content.
• Strong project management and campaign planning skills.
• Ability to independently execute marketing initiatives with minimal supervision.
• Familiarity with CRM and marketing automation platforms is preferred.
• Experience working with B2B technology, SaaS, consulting, or enterprise solutions is highly desirable.