Senior Digital Marketing Executive

Contact No 9900104604
We are looking for a creative and results-oriented Digital Marketing Executive to manage our online presence, create engaging content, support digital advertising campaigns, and improve brand visibility across various digital platforms. 1. Social Media Management l Manage and maintain company social media pages on Instagram, Facebook, LinkedIn, and other relevant platforms. l Plan and maintain a monthly social media content calendar. l Create and publish engaging posts, reels, stories, and other social media content. l Monitor engagement, comments, messages, and audience interactions. l Track social media performance and prepare regular reports. 2. Content Creation l Create engaging content for Instagram Reels, Facebook, LinkedIn, YouTube Shorts, websites, and other platforms. l Develop product-focused content, captions, creatives, promotional posts, and campaign materials. l Coordinate with the design/content team for photos, videos, graphics, and promotional campaigns. l Stay updated with current social media trends and create relevant content. 3. SEO – Search Engine Optimization l Perform basic keyword research and competitor analysis. l Optimize website content, blogs, product pages, titles, descriptions, and meta tags. l Monitor website traffic, keyword rankings, and SEO performance. l Support on-page and off-page SEO activities. l Identify opportunities to improve organic search visibility. 4. Paid Advertising l Support the planning, execution, and monitoring of Meta Ads and Google Ads campaigns. l Create and manage Facebook and Instagram advertising campaigns. l Assist with audience targeting, campaign setup, budgets, and ad creatives. l Monitor campaign performance and suggest improvements. l Track key metrics such as CTR, CPC, leads, conversions, and ROAS. 5. Email Marketing l Create and manage email marketing campaigns and promotional communications. l Prepare email content, subject lines, and campaign creatives. l Maintain email databases and monitor campaign performance. l Track open rates, click-through rates, and conversions. 6. Website Management l Assist with basic website creation, updates, and content management. l Update product information, banners, images, landing pages, and promotional content. l Coordinate with developers/designers for website improvements. l Ensure website content is accurate, updated, and SEO-friendly. 7. LinkedIn & Business Page Management l Create and manage the company's LinkedIn Business Page. l Develop and publish professional LinkedIn content. l Increase brand awareness and engagement on LinkedIn. l Maintain company profiles across relevant digital platforms. 8. Market Research & Competitor Analysis l Conduct market research to identify customer trends and opportunities. l Monitor competitors' digital marketing activities, advertisements, content, and promotions. l Research new digital marketing tools, platforms, and trends. l Provide insights and recommendations to improve marketing strategies

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Flexible schedule
• Paid sick time

Work Location: In person